VR teaches empathy to better the customer-provider relationship
Implications - Though VR has long been a platform used to enhance empathy for various human experiences, it is now able to transform that empathy beyond simply understanding others, and into informative tools. Used to improve everything from doctor-patient interactions to accessible design, this use of empathy-evoking VR takes the relatively shallow benefit of simply recognizing another's perspective, and turns it into a functional tool to enhance user experience – offering a new perspective on VR's potential in market research.
Workshop Question - How can your brand employ empathy as a component of its market research practices, for the purpose of improving customer experience and interactions?
Trend Themes
1. Virtual Reality Empathy Training - Using VR simulations to create empathy in diverse areas such as medical professionals and caregivers.
2. Virtual Reality Safety Training - Improving employee safety through VR simulations in a risk-free environment.
3. Interpersonal VR Experiences - Using virtual humans to train workers in soft skills like communication and empathy in the workplace.
Industry Implications
1. Healthcare - VR simulations can create a better understanding of patient experiences for doctors and healthcare professionals.
2. Postal & Delivery Services - Cost-effective VR simulations can help train and improve safety measures for postal workers against dogs.
3. Architecture & Design - VR empathy platforms offer designers and architects the ability to better understand the needs of people with disabilities.
6 Featured, 51 Examples:
99,135 Total Clicks
Date Range:
Jun 16 — Apr 19
Trending:
Mild
Consumer Insight Topics:
