The 'BacAttack' Antibacterial Cleaning Products are Powerful
Michael Hemsworth — September 9, 2016 — Marketing
References: lovemondaysbranding & packagingoftheworld
Many consumers are more focused on the cleanliness of their spaces than ever before, which 'BacAttack' antibacterial cleaning products are branded to target.
Developed by the Dairy Farm Group with packaging designed by Love Mondays, the 'BacAttack' product branding is focused on precision cleaning capabilities.
Using the imagery of a shooting arrow, Love Mondays created a packaging design that looks to focus on how the product will cut through grease and germs. The colors used help to enhance the notion of freshness and cleanliness, but also to act as a visual guide for consumers; the combined products form a rainbow and a more striking visual appeal.
The 'BacAttack' antibacterial cleaning products take a serious approach to cleaning, yet are designed to be consumer-friendly on store shelves.
Developed by the Dairy Farm Group with packaging designed by Love Mondays, the 'BacAttack' product branding is focused on precision cleaning capabilities.
Using the imagery of a shooting arrow, Love Mondays created a packaging design that looks to focus on how the product will cut through grease and germs. The colors used help to enhance the notion of freshness and cleanliness, but also to act as a visual guide for consumers; the combined products form a rainbow and a more striking visual appeal.
The 'BacAttack' antibacterial cleaning products take a serious approach to cleaning, yet are designed to be consumer-friendly on store shelves.
Trend Themes
1. Precision Cleaning - Creating cleaning products that are branded to target precision cleaning capabilities.
2. Visual Appeal - Designing cleaning product packaging with striking visuals that enhance the notion of freshness and cleanliness.
3. Consumer-friendly Design - Developing cleaning products that have a serious approach to cleaning, but are designed to be consumer-friendly on store shelves.
Industry Implications
1. Cleaning Products - Disruptive innovation opportunity: Explore the development of cleaning products with precision cleaning capabilities and visually appealing packaging.
2. Packaging Design - Disruptive innovation opportunity: Provide packaging design solutions that enhance the freshness and cleanliness of cleaning products, while also guiding consumers visually.
3. Retail - Disruptive innovation opportunity: Create consumer-friendly cleaning products that take a serious approach to cleanliness and appeal to shoppers on store shelves.
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