'The Last Emoji' Installation Marks Distracted Driving Awareness Month
Laura McQuarrie — May 4, 2016 — Autos
In order to bring attention to April being Distracted Driving Awareness month, mobile provider Sprint set up an arresting emoji-themed installation PSA. 'The Last Emoji' is a sculpture that was assembled from wrecked automotive pieces that were salvaged from a junkyard's supply. The installation was set up in Miami and used a part of a red seat for the emoji's tongue and wheels for its eyes, in order to remind the public of the dangers of texting and driving.
During Distracted Driving Awareness month, Sprint encouraged people to share the "DN'T TXT & DRIVE" message by taking a photo or a selfie with the wrecked emoji sculpture and sharing it with the #SprintDriveSafe hashtag.
The use of totaled emojis is a common theme in texting and driving advertisements targeted at young drivers.
During Distracted Driving Awareness month, Sprint encouraged people to share the "DN'T TXT & DRIVE" message by taking a photo or a selfie with the wrecked emoji sculpture and sharing it with the #SprintDriveSafe hashtag.
The use of totaled emojis is a common theme in texting and driving advertisements targeted at young drivers.
Trend Themes
1. Distracted Driving Awareness - Opportunity to create innovative campaigns and installations that draw attention to the dangers of distracted driving.
2. Interactive Public Service Announcements - Potential for creating engaging and interactive installations or campaigns that encourage public participation and awareness.
3. Social Media Advocacy - Opportunity to leverage social media platforms to spread awareness and encourage safe driving habits through the use of hashtags and user-generated content.
Industry Implications
1. Mobile Providers - Mobile providers can collaborate with organizations to develop creative campaigns and installations that promote safe driving habits.
2. Automotive Salvage - Automotive salvage industry can partner with organizations to repurpose wrecked automotive pieces into meaningful installations that promote safe driving.
3. Marketing and Advertising - Marketing and advertising agencies can create innovative campaigns and public service announcements that address distracted driving and engage the public.
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