The La Granja de la Abuela Pilar Branding Focuses on Farm Philosophy
Michael Hemsworth — September 28, 2016 — Lifestyle
References: n-u-e-v-e & packageinspiration
The La Granja de la Abuela Pilar egg packaging looks to embody the heritage inspiration of the farm to help identify the quality product within.
Designed by Nueve Estudio in Spain, the La Granja de la Abuela Pilar packaging for its free-range eggs draws on the imagery of a rural farm. Putting a cross-stitched hen as the mascot image for the brand helps to reinforce the rusticity of the brand and convey this notion to the end consumer.
Consumer preferences have distinctly shifted in recent years because of diet trends and social movements that favor products that are created and sold without harm to animals. The La Granja de la Abuela Pilar egg packaging looks to balance the line between being a product that's able to be placed in a store, but still convey the natural nature of the product within.
Designed by Nueve Estudio in Spain, the La Granja de la Abuela Pilar packaging for its free-range eggs draws on the imagery of a rural farm. Putting a cross-stitched hen as the mascot image for the brand helps to reinforce the rusticity of the brand and convey this notion to the end consumer.
Consumer preferences have distinctly shifted in recent years because of diet trends and social movements that favor products that are created and sold without harm to animals. The La Granja de la Abuela Pilar egg packaging looks to balance the line between being a product that's able to be placed in a store, but still convey the natural nature of the product within.
Trend Themes
1. Heritage Branding - Opportunities for brands to highlight traditional and rural elements in packaging and marketing
2. Eco-friendly Packaging - Innovation opportunities for sustainable and animal-friendly packaging solutions
3. Animal Welfare Marketing - Opportunities for brands to highlight animal welfare practices in their marketing strategies
Industry Implications
1. Food Packaging - Innovation opportunities for food packaging companies to create designs that convey the quality of the farm-to-table products
2. Food Production - Opportunities for food production companies to implement more sustainable and animal-friendly practices in their production processes
3. Agriculture - Opportunities for agricultural companies to develop marketing strategies that portray their commitment to animal welfare practices
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