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This Animated Short Tells Parents About the Early Signs of Autism
Cadhla Gray — November 6, 2015 — Life-Stages
References: autismspeaks.org & fastcocreate
'Autism Speaks' created this insightful and touching autism awareness campaign that teaches compassion and understanding around the early signs of autism. Directed largely toward parents, the creative stop-animation short puts viewers in the shoes of an autistic child.
The short follows the journey of a young boy who starts off travelling down a river and encounters different scenes that he is not comfortable with. Touching on a sensitivity to light and sounds, lack of eye contact and problems with speech -- the PSA does a good job at informing about the wide spectrum of autism without stereotyping.
Created in partnership with ad agency BBDO and the Ad Council, these TV spots were inspired by a real young boy with autism named Jacob. The shorts are a part of the 'Learn the Signs' autism awareness campaign that hopes to give parents and caregivers better information and resources.
The short follows the journey of a young boy who starts off travelling down a river and encounters different scenes that he is not comfortable with. Touching on a sensitivity to light and sounds, lack of eye contact and problems with speech -- the PSA does a good job at informing about the wide spectrum of autism without stereotyping.
Created in partnership with ad agency BBDO and the Ad Council, these TV spots were inspired by a real young boy with autism named Jacob. The shorts are a part of the 'Learn the Signs' autism awareness campaign that hopes to give parents and caregivers better information and resources.
Trend Themes
1. Autism Awareness - Creating informative and empathetic campaigns that educate people about the early signs of autism.
2. Stop-animation Short Films - Utilizing stop-animation techniques to tell impactful stories and raise awareness on sensitive topics.
3. Partnerships for Social Good - Collaborating with ad agencies and nonprofit organizations to create effective campaigns that address social issues.
Industry Implications
1. Advertising - Leveraging creative storytelling and impactful visuals to raise awareness and bring attention to important social issues.
2. Film and Animation - Using animation techniques, such as stop-motion, to create visually compelling and emotionally engaging narratives.
3. Nonprofit Organizations - Working towards promoting awareness and understanding of autism, while providing resources and support for individuals and families affected by the condition.
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