Every Piece of Masida Packaging is Capped with a Korean Hat
Amelia Roblin — April 16, 2013 — World
References: behance.net & packagingoftheworld
A great way to foster a connection between a consumer and a product is to give the product a bit of personality. Masida packaging is enhanced with the incorporation of an iconic lid that would certainly speak to many shoppers.
Angeliki Georgiadi of Greece set out to bottle the alcoholic beverage in clean and contemporary containers that remain transparent. A bit of fun was had with the logo design, which was inspired by the geometries of the name's written symbols.
Since the origin of the drink is Korean, the designer strove to introduce some visual flair that would allow the image of the liquor to mirror the consumers' culture. Instead of regular utilitarian twist tops, Masida packaging was capped with hat-shaped stoppers. These resemble the traditional accessories of the Asian country and serve to playfully personify the product.
Angeliki Georgiadi of Greece set out to bottle the alcoholic beverage in clean and contemporary containers that remain transparent. A bit of fun was had with the logo design, which was inspired by the geometries of the name's written symbols.
Since the origin of the drink is Korean, the designer strove to introduce some visual flair that would allow the image of the liquor to mirror the consumers' culture. Instead of regular utilitarian twist tops, Masida packaging was capped with hat-shaped stoppers. These resemble the traditional accessories of the Asian country and serve to playfully personify the product.
Trend Themes
1. Personalized Packaging - By incorporating unique and culturally significant designs, brands can create a stronger connection with consumers.
2. Incorporating Cultural Flair - Introducing visual elements that reflect the consumers' culture can make a product more appealing and relatable.
3. Playful Product Personification - Using unconventional and fun packaging elements, like hat-shaped stoppers, can add personality and charm to a product.
Industry Implications
1. Alcoholic Beverages - The alcohol industry can explore personalized packaging to differentiate their products and attract consumers seeking unique and culturally significant designs.
2. Packaging and Branding - The packaging and branding industry can provide innovative solutions to incorporate cultural elements in product design, enhancing brand identity and consumer engagement.
3. Cultural and Lifestyle Products - Companies that offer cultural and lifestyle products can benefit from using playful and personifying packaging to connect with consumers on a deeper level.
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