Lisa Frank's Pajama Collection for Target is Bold and Bright
Mary Van Puymbroeck — July 27, 2017 — Marketing
References: hellogiggles & cosmopolitan
Lisa Frank's pajama collection for Target is full of nostalgic 90s prints and colors.
Lisa Frank is known for its bold, whimsical designs and this new pajama collection for Target certainly delivers this aesthetic. Chock-full of rainbows, unicorns and baby animals, this collection is quintessentially Lisa Frank. With nightshirts and sleep sets in the collection, each style is available from sizes XS to 2X.
Lisa Frank was known for its whimsical school supply designs in the 1980s and 90s. These designs will be nostalgic for many Millennial consumers who grew up with the loud prints and characters. Millennial consumers have a nostalgic tendency, so it is no surprise that Lisa Frank's pajama collection for Target will be a commercial success.
Lisa Frank is known for its bold, whimsical designs and this new pajama collection for Target certainly delivers this aesthetic. Chock-full of rainbows, unicorns and baby animals, this collection is quintessentially Lisa Frank. With nightshirts and sleep sets in the collection, each style is available from sizes XS to 2X.
Lisa Frank was known for its whimsical school supply designs in the 1980s and 90s. These designs will be nostalgic for many Millennial consumers who grew up with the loud prints and characters. Millennial consumers have a nostalgic tendency, so it is no surprise that Lisa Frank's pajama collection for Target will be a commercial success.
Trend Themes
1. Nostalgic Designs - Opportunity to create new products featuring designs that evoke nostalgic memories for consumers.
2. Bold Prints - Opportunity to create trending fashion items featuring bold and eye-catching prints.
3. Inclusive Sizing - Opportunity to cater to a wider range of consumers by offering inclusive sizing options on fashion products.
Industry Implications
1. Fashion - Fashion brands can leverage nostalgic and bold prints to create trending products that cater to Millennial consumers.
2. Retail - Retail stores can offer more inclusive sizing options to cater to a wider range of customers.
3. Home Decor - Home Decor companies can offer products with nostalgic designs to attract consumers who crave a touch of familiarity and the emotional connection it evokes.
2.2
Score
Popularity
Activity
Freshness
