The Twinkies Baking Kit Creates One Large Version of the Snack Cake
Michael Hemsworth — November 17, 2020 — Marketing
References: walmart & dudeiwantthat
The Twinkies Baking Kit is a new offering from Hostess as a way for avid fans of the namesake snack cake to create a party-sized version of it from the comfort of home. The kit comes with everything required to achieve the oversized version of the snack cake including a baking pan along with the cake mix, creme filling mix and complete instructions to follow along with. The kit comes packaged with a bow on top to make it the perfect gift for avid fans of the snack cake to create when hosting a get-together or simply looking for an unexpected offering to serve on a weeknight.
The Twinkies Baking Kit has enough ingredients to create one cake, but the accompanying baking pan is great for making a range of other recipes after use.
The Twinkies Baking Kit has enough ingredients to create one cake, but the accompanying baking pan is great for making a range of other recipes after use.
Trend Themes
1. DIY Snack Cake Kits - Opportunity for brands to offer DIY kits to recreate popular food items at home, providing a fun and engaging experience for consumers.
2. Baking Convenience - Opportunity for brands to create baking kits that include all the necessary ingredients and tools to simplify the baking process for consumers.
3. Unique Food Gifts - Opportunity for brands to offer unique and creative food gift sets, allowing consumers to share their love of certain food items with others.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the trend of DIY snack cake kits by creating their own versions of popular snack cakes in kit form.
2. Baking Supplies - Baking supply companies can tap into the trend of DIY snack cake kits by offering baking pans and other tools specifically designed for recreating popular snack cakes at home.
3. Gifts and Souvenirs - Companies in the gifts and souvenirs industry can take advantage of the trend of DIY snack cake kits by creating unique gift sets that include all the necessary ingredients and tools to make a beloved snack cake.
4.4
Score
Popularity
Activity
Freshness