Lawson's Cupke Range Pairs Coffee Jelly Cubes with Chocolate Cake
Laura McQuarrie — September 12, 2020 — Lifestyle
References: lawson.jp & japantimes.co.jp
Lawson, a convenience store franchise chain in Japan, is expanding its Cupke range for the fall with three new cake cups that offer a simple way for people to satisfy a sweet tooth on the go. There's a Mont Blanc variety, a classic tiramisu and a coffee chocolate creation that tops a chocolate cake with jelly cubes. The fusion of chocolate and coffee flavors is a tried-and-true pairing that promises to capture the interests of many, especially those who are looking for a uniquely textured snack that's perfectly portable.
For those who tend to prefer more savory treats on the run, the chain is also introducing deep-fried items that are just as compact in size.
Image Credit: Lawson
For those who tend to prefer more savory treats on the run, the chain is also introducing deep-fried items that are just as compact in size.
Image Credit: Lawson
Trend Themes
1. Convenient Snack Cups - Opportunity to create more portable and easy-to-consume versions of popular desserts for people on the go.
2. Flavor-fused Treats - Potential to experiment with unique flavor combinations like coffee jelly and chocolate cake to appeal to adventurous taste buds.
3. Miniature Desserts - Growing demand for bite-sized desserts that offer both indulgence and portion control presents an opportunity for innovation in miniaturizing classic desserts like tiramisu and Mont Blanc.
Industry Implications
1. Convenience Stores - Opportunity to offer a wider range of on-the-go snacks and leverage unique flavor combinations to appeal to customers.
2. Bakery - Opportunity for bakeries to create innovative miniature dessert cups that offer new twists on classic favorites to cater to the growing demand for indulgent yet portion-controlled treats.
3. Food and Beverage - Potential for food and beverage companies to experiment with new flavor combinations that appeal to adventurous taste buds and explore unique textures like jelly cubes to create novel treats.
1.1
Score
Popularity
Activity
Freshness
