These Free-From Cake Mixes Exclude Dairy, Gluten and Refined Sugar
Laura McQuarrie — April 18, 2019 — Lifestyle
References: hannahspantry & kickstarter
Hannah’s Pantry is introducing a pair of free-from cake mixes to the Kickstarter crowdfunding community that are vegan-friendly, gluten-free and made without refined sugar. Hannah of Hannah’s Pantry was inspired to develop a solution to her own health issues and intolerances after being unable to find satisfying options on the market.
The cake mixes are based on the elaborate Hannah’s Pantry cakes that can be purchased in-person and online, yet these convenient cake mixes offer a way for consumers to have a hand in the baking process. The free-from cake mixes, offered in Decadent Chocolate Fudge and Banana and Coconut Cake varieties, do not contain egg substitutions, additives, preservatives or unnatural sweeteners. While the cake mixes have the potential to appeal to those with allergies or special dietary preferences, they will also be appreciated by baking enthusiasts and anyone with a sweet tooth.
The cake mixes are based on the elaborate Hannah’s Pantry cakes that can be purchased in-person and online, yet these convenient cake mixes offer a way for consumers to have a hand in the baking process. The free-from cake mixes, offered in Decadent Chocolate Fudge and Banana and Coconut Cake varieties, do not contain egg substitutions, additives, preservatives or unnatural sweeteners. While the cake mixes have the potential to appeal to those with allergies or special dietary preferences, they will also be appreciated by baking enthusiasts and anyone with a sweet tooth.
Trend Themes
1. Free-from Cake Mixes - The development of free-from cake mixes that exclude dairy, gluten and refined sugar presents an opportunity for the growing market of consumers with allergies or special dietary preferences.
2. Vegan-friendly Products - The introduction of vegan-friendly cake mixes offers a disruptive innovation opportunity for the baking industry to tap into the expanding market of consumers seeking plant-based options.
3. Convenient Baking Solutions - The creation of cake mixes that allow consumers to participate in the baking process provides a disruptive innovation opportunity for the convenience food industry to cater to busy individuals who still want homemade, allergy-friendly desserts.
Industry Implications
1. Health Food Industry - The development of free-from cake mixes aligns with the health food industry's focus on providing nutritious and allergen-free options for consumers.
2. Baking Industry - The introduction of vegan-friendly cake mixes presents an opportunity for the baking industry to innovate and expand its product offerings to cater to the growing demand for plant-based options.
3. Convenience Food Industry - The creation of convenient cake mixes that cater to specific dietary preferences opens up an opportunity for the convenience food industry to appeal to busy consumers who want easy-to-make, allergen-free desserts.
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