Traveling becomes easier for individuals with dietary restrictions
Trend - With necessary or self-imposed dietary restrictions, and their subsequent accommodation by many brands, the travel industry is the next to be affected. Hotels and food brands are accommodating travelers with various restrictions, or simply those who prioritize healthy eating, in order to better customize travel experiences for customers.
Insight - For many consumers, dietary restrictions can be an enormous impediment to enjoying travel to its fullest extent. In North America, food and beverage alternatives are common in both stores and restaurants, but most other regions don't have the same culture around restrictive food choices. These consumers therefore seek out forms of travel that work with their dietary needs and preferences.
Insight - For many consumers, dietary restrictions can be an enormous impediment to enjoying travel to its fullest extent. In North America, food and beverage alternatives are common in both stores and restaurants, but most other regions don't have the same culture around restrictive food choices. These consumers therefore seek out forms of travel that work with their dietary needs and preferences.
Workshop Question - How could your brand customize its offering based on consumer restrictions (cost, diet, accessibility, etc)?
Trend Themes
1. Accommodating Dietary Restrictions - Hotels and food brands are accommodating travelers with various restrictions in order to better customize travel experiences.
2. Total Well-being Travel - Traditional travel experiences are being revamped with an all-new focus on one's total well-being.
3. Veganism in the Hospitality Industry - The hospitality industry is increasingly catering to plant-based travelers and addressing veganism as a conscious lifestyle.
Industry Implications
1. Hospitality Industry - The hospitality industry can integrate vegan and plant-based options to cater to conscious consumers and improve overall customer experience.
2. Travel Industry - The travel industry can accommodate dietary restrictions and prioritize total well-being to appeal to conscious consumers and improve overall customer experience.
3. Food Industry - The food industry can innovate and provide alternative options for travelers with dietary restrictions and conscious consumers.
