Brands re-purpose unused spaces for health and wellness
Trend - Abandoned spaces in both urban and rural environments provide new opportunities for health and wellness facilities. Rooftops, deserted buildings and underutilized open spaces are ideal for brands use to create fitness studios, skating rinks and even health facilities for a community.
Insight - Community engagement and building is increasingly important with factors like self-reported loneliness on the rise. Urban environments in particular, which have the tendency to be isolating and competitive environments for consumers, are able to benefit from community engagement projects that allow people to build bonds with others, and engage with local economies.
Insight - Community engagement and building is increasingly important with factors like self-reported loneliness on the rise. Urban environments in particular, which have the tendency to be isolating and competitive environments for consumers, are able to benefit from community engagement projects that allow people to build bonds with others, and engage with local economies.
Workshop Question - How can your brand play a bigger role in your community?
Trend Themes
1. Re-purposing of Abandoned Spaces - Abandoned spaces in both urban and rural environments are being leveraged more and more as new opportunities for businesses,particularly in the health and wellness facilities
2. Community Engagement - Projects that allow people to bond with others and engage with local economies are increasingly important with factors like self-reported loneliness on the rise
3. Enhancement of Experiential/entertainment Spaces - People are increasingly seeking out effective engagement and memorable experiences which are then driving businesses to enhance their spaces to accommodate such innovations
Industry Implications
1. Health and Wellness - The re-purposing of abandoned urban spaces into recreational cancer care centers and fitness studios offers new opportunities for spas, gyms, hospitals and other health and wellness businesses.
2. Sports and Recreation - The transformation of abandoned and unused spaces into skating rinks and basketball courts is contributing to an upsurge in public sports participation.
3. Architecture and Design - The re-purposing of abandoned spaces requires specialized services that provide redesign and remodeling
4 Featured, 34 Examples:
90,825 Total Clicks
Date Range:
Jan 18 — Jan 19
Trending:
Average
Consumer Insight Topics:
