Aldi's Flexitarian Burger is Geared Towards More Conscious Meat Eaters
Jana Pijak — January 23, 2019 — Lifestyle
References: aldi.us & ca.style.yahoo
Aldi's Flexitarian Burger was recently launched as part of the grocery chain's dedication to healthier meat options, geared toward encouraging more mindful consumption patterns. Sparking debate both online and in-store recently, the burger is made partially from meat and partially from beans, ultimately leaving a lower carbon footprint on the planet.
Though a controversial name, the Aldi Flexitarian Burger is inspired by a recent diet fad that doesn't eliminate meat but instead focuses on more conscious consumption and preparation methods. This popular diet plan still incorporates meat into one's diet but ensures the meat is ethically grown and organically sourced -- meaning no antibiotics or hormones should be added.
This niche burger offering by Aldi illustrates the grocer's dedication to satisfying the growing demand for diet-friendly foods that fall outside of traditional labels like carnivore, vegetarian and vegan. This decision allows for conscious eating that is more flexible and less regimented.
Image Credit: Getty Images
Though a controversial name, the Aldi Flexitarian Burger is inspired by a recent diet fad that doesn't eliminate meat but instead focuses on more conscious consumption and preparation methods. This popular diet plan still incorporates meat into one's diet but ensures the meat is ethically grown and organically sourced -- meaning no antibiotics or hormones should be added.
This niche burger offering by Aldi illustrates the grocer's dedication to satisfying the growing demand for diet-friendly foods that fall outside of traditional labels like carnivore, vegetarian and vegan. This decision allows for conscious eating that is more flexible and less regimented.
Image Credit: Getty Images
Trend Themes
1. Flexitarianism - The trend of flexitarianism and more conscious meat consumption is an opportunity for the food industry to offer more meat alternatives and hybrid meat products.
2. Organic and Ethical Meat - The demand for organic and ethically sourced meat options opens opportunities for the meat and agriculture industries to innovate and offer more sustainable and ethical practices.
3. Niche Diet-friendly Foods - The trend towards niche diet plans and conscious eating habits provides an opportunity for retailers and food companies to offer more specialized and personalized food options.
Industry Implications
1. Food Retail - The trend towards more conscious meat consumption provides an opportunity for food retailers to offer more hybrid meat products and meat alternatives for flexitarians.
2. Meat and Agriculture - The increasing demand for organic and ethical meat options provides an opportunity for the meat and agriculture industries to innovate and offer more sustainable and ethical practices.
3. Health and Wellness - The trend towards more specialized and personalized diets presents opportunities for companies to offer more tailored health and wellness products and services.
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