Heron Preston & Kendall Jenner Debut 'Moon Toothpaste'
Grace Mahas — October 29, 2020 — Marketing
References: luxurylaunches
Heron Preston and Kendall Jenner recently joined forces to launch a beautifully packaged toothpaste, dubbed Moon toothpaste. The limited-edition sunset-hued toothpaste is a fluoride-free tooth whitening product in a 'Lunar Peppermint' flavor. The minimal black and orange tube gives way to a brightly colored paste, an eye-catching contrast ideal for those keen on aesthetics.
Tom Woodger, StockX’s vice president of cultural marketing, commented on the launch, stating: “This DropX release marks our first foray into the personal care and beauty space, and we’re excited to be able to support creatives like Heron Preston and the forces behind Moon — Shaun Neff and Kendall Jenner."
The orange Heron Preston x Moon toothpaste has a limited series of 350 units and is available to purchase exclusively from StockX until November 3, or until it sells out. Prices starting at $15.
Tom Woodger, StockX’s vice president of cultural marketing, commented on the launch, stating: “This DropX release marks our first foray into the personal care and beauty space, and we’re excited to be able to support creatives like Heron Preston and the forces behind Moon — Shaun Neff and Kendall Jenner."
The orange Heron Preston x Moon toothpaste has a limited series of 350 units and is available to purchase exclusively from StockX until November 3, or until it sells out. Prices starting at $15.
Trend Themes
1. Limited-edition Luxury Toothpaste - As high-end brands partner with celebrities to introduce exclusive toothpastes, there is an opportunity to disrupt the oral care market with premium and unique ingredients.
2. Fluoride-free Tooth Whitening Products - With consumers becoming increasingly conscious about the ingredients in their personal care products, there is a disruption opportunity for non-fluoride tooth whitening formulas that also offer additional oral health benefits.
3. Crossover Collaborations in the Personal Care Space - As brands and celebrities continue to venture into unexpected personal care territories, there is an opportunity for innovative partnerships that merge style and function to create exclusive new products.
Industry Implications
1. Luxury Personal Care - Luxury personal care brands can capitalize on the growing trend of celebrity-branded toothpaste to create high-end and exclusive oral care offerings.
2. E-commerce and Resale Platforms - As limited edition toothpastes continue to gain popularity, e-commerce and resale platforms can offer consumers access to exclusive personal care products that they may not have been able to purchase otherwise.
3. Non-fluoride Oral Care Products - As consumers become more conscious about the ingredients in their personal care products, there is an opportunity for oral care brands to develop and market non-fluoride tooth whitening products that offer additional benefits in terms of overall oral health.
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