Whoop Launches 'Whoop Body' Attire For Athletic Performance Monitoring
Niko Pajkovic — September 10, 2021 — Tech
References: whoop & uk.fashionnetwork
Boston-based fitness membership service Whoop has announced the launch of 'Whoop Body,' a new line of smart tech-equipped workout apparel that can monitor a user's athletic performance in real-time. These advanced activewear garments will be available in two capsules called 'The Training Collection' and 'The Intimates Collection.'
'The Training Collection' includes a range of compression tops, sports bras, leggings, shorts, and athletic boxers, while 'The Intimates Collection' presents a variety of everyday boxers and bralettes. The clothing found in both collections features Whoop's 'Any-Wear Technology,' which can be paired with the company's 24/7 digital fitness and health coach, 'Whoop 4.0.'
This all means that Whoop's new apparel has a built-in sensor device that collects data regarding a user's athletic performance and activity, which it relays to Whoop's mobile phone app. From there, users can receive personalized information and recommendation regarding their workouts and overall health.
Image Credit: Whoop
'The Training Collection' includes a range of compression tops, sports bras, leggings, shorts, and athletic boxers, while 'The Intimates Collection' presents a variety of everyday boxers and bralettes. The clothing found in both collections features Whoop's 'Any-Wear Technology,' which can be paired with the company's 24/7 digital fitness and health coach, 'Whoop 4.0.'
This all means that Whoop's new apparel has a built-in sensor device that collects data regarding a user's athletic performance and activity, which it relays to Whoop's mobile phone app. From there, users can receive personalized information and recommendation regarding their workouts and overall health.
Image Credit: Whoop
Trend Themes
1. Smart Tech Fitness Apparel - The development of athletic apparel equipped with smart technology enables the monitoring of athletic performance and behavior in real-time.
2. Any-wear Technology - Flexible sensor technology that can be embedded in clothing allows for the integration of various technological applications for various industries.
3. Real-time Athletic Performance Data - The use of data to track the progress and performance of athletes can revolutionize the athletic industry by allowing trainers and coaches to create more effective training regimens.
Industry Implications
1. Fitness Wearables - The development of smart technology-equipped workout apparel directly disrupts the traditional market for fitness trackers and other related wearables.
2. Textile Industry - The integration of smart technology in clothing offers a new market opportunity for textile manufacturers looking to expand their offerings to include high-tech clothing products.
3. Sports Performance Analysis - The monitoring of athletic performance and behavior in real-time presents a new opportunity for trainers and coaches to track the development of athletes, as well as data analysis service providers to offer new data analysis services for the industry.
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