Memento Green Takes Inspiration from Mediterranean Plants
Laura McQuarrie — October 11, 2019 — Lifestyle
References: mementodrink & thespiritsbusiness
Following the launch of MeMento, MeMento Green is being introduced as a non-alcoholic drink prepared with aromatic Mediterranean plants. While the original MeMento is said to be more floral in flavor, the all-new MeMento Green boasts a herbaceous aroma that comes from a combination of regenerating green myrtle, fresh and citrusy melissa, strong laurel and orange blossom, which is bittersweet yet balancing.
The brand recommends enjoying MeMento Green in serves like Scent of Yoga, which is prepared with a combination of decaffeinated tea, sugar syrup and turmeric dust, plus Fairy’s Healing, which requires both aloe juice and elderflower syrup.
The idea for the new product was inspired by the ever-increasing demand for solutions to enhance non- and low-alcoholic drinking experiences.
The brand recommends enjoying MeMento Green in serves like Scent of Yoga, which is prepared with a combination of decaffeinated tea, sugar syrup and turmeric dust, plus Fairy’s Healing, which requires both aloe juice and elderflower syrup.
The idea for the new product was inspired by the ever-increasing demand for solutions to enhance non- and low-alcoholic drinking experiences.
Trend Themes
1. Non-alcoholic Beverage Alternatives - The increasing demand for non- and low-alcoholic drink options presents opportunities for companies to develop more innovative and flavorful alternatives.
2. Botanical/herbal Infusions - Consumers are gravitating towards drinks made with natural botanical and herbal infusions, creating space for further innovation in this area.
3. Functional Beverage Options - The addition of functional ingredients like aloe and turmeric in non-alcoholic beverages can cater to consumers looking for more health-focused drink options.
Industry Implications
1. Beverage Industry - Beverage companies can capitalize on the non-alcoholic drink trend by creating new, innovative, and flavorful options for consumers.
2. Herbal and Botanical Extraction Industry - The trend towards natural botanical and herbal infusions present opportunities for this industry to innovate and create unique taste experiences through advanced extraction technologies.
3. Health and Wellness Industry - Functional beverage options can provide a gateway for companies in the health and wellness industry to capitalize on the trend of non-alcoholic drinks and appeal to consumers looking for healthier beverage options.
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