Off-White's Yoga Mat Offers Streetwear Sensabilities
Ellen Smith — October 14, 2019 — Lifestyle
Off-White's yoga mat is perfect for consumers looking to exercise, while still flexing their personal style.
For years now Off White has been offering designer iterations of everyday items that feature streetwear motifs. Perfect for those who like to express their aesthetic wherever they go, this yoga mat features everything one might need to indicate their fashion sensibilities. The black mat features 'WOMAN' printed across one side, while the brand name, Off White, can be seen printed on the opposite side. The product keeps practicality in mind, as it arrives with a branded strap to make for an easy carry.
Perfect for those looking to invest in high-end yoga equipment, this mat retails for $255 USD.
Image Credit: Revive
For years now Off White has been offering designer iterations of everyday items that feature streetwear motifs. Perfect for those who like to express their aesthetic wherever they go, this yoga mat features everything one might need to indicate their fashion sensibilities. The black mat features 'WOMAN' printed across one side, while the brand name, Off White, can be seen printed on the opposite side. The product keeps practicality in mind, as it arrives with a branded strap to make for an easy carry.
Perfect for those looking to invest in high-end yoga equipment, this mat retails for $255 USD.
Image Credit: Revive
Trend Themes
1. Designer Yoga Mats - The rise of designer yoga mats offers a unique opportunity for brands to cater to consumers looking to express personal style while exercising.
2. Streetwear Motifs - The incorporation of streetwear motifs into everyday items presents a disruptive innovation opportunity for brands to tap into the growing streetwear trend and reach a wider customer base.
3. High-end Yoga Equipment - The demand for high-end yoga equipment provides an opportunity for brands to create premium, luxury products that cater to consumers willing to invest in their yoga practice.
Industry Implications
1. Fashion and Lifestyle - The fashion and lifestyle industry can capitalize on the trend of designer yoga mats by offering stylish and branded options to cater to fashion-conscious consumers in the fitness space.
2. Streetwear - Streetwear brands can explore the opportunity to expand their product line beyond apparel by incorporating streetwear motifs into everyday items like yoga mats, tapping into the growing streetwear market.
3. Fitness and Wellness - The fitness and wellness industry can leverage the demand for high-end yoga equipment by developing and marketing premium yoga mats that offer advanced features and design aesthetics.
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