The CFDA Designers for Starbucks Collection Fuses Coffee and Fashion
Souzan Michael — September 21, 2011 — Fashion
References: starbucksstore & cocoperez
In what may possible be the fashion world's most obvious -- yet previously unparalleled -- collaboration, some of the biggest names in fashion have teamed up with coffee giant Starbucks for the CFDA Designers for Starbucks collection.
Alexander Wang, Billy Reid and Sophie Theallet have each designed a unique t-shirt that features the Starbucks logo incorporated in some way.
Alexander Wang created a white t-shirt covered in what looks like a coffee stain, while Sophie Theallet channeled Starbucks' constant philanthropic nature with images of the continents adorning the shirt. Finally, Billy Reid went the simple route and added a subtle splatter of coffee on one shoulder of the shirt.
The CFDA Designers for Starbucks collection seems to be a long time coming, with the fusion of Starbucks and fashion a popular one, especially with the prominence of street style blogs that constantly feature photos of fashion's biggest names with a BlackBerry in one hand and a cup of Starbucks in the other.
Alexander Wang, Billy Reid and Sophie Theallet have each designed a unique t-shirt that features the Starbucks logo incorporated in some way.
Alexander Wang created a white t-shirt covered in what looks like a coffee stain, while Sophie Theallet channeled Starbucks' constant philanthropic nature with images of the continents adorning the shirt. Finally, Billy Reid went the simple route and added a subtle splatter of coffee on one shoulder of the shirt.
The CFDA Designers for Starbucks collection seems to be a long time coming, with the fusion of Starbucks and fashion a popular one, especially with the prominence of street style blogs that constantly feature photos of fashion's biggest names with a BlackBerry in one hand and a cup of Starbucks in the other.
Trend Themes
1. Fashion X Brand Collaboration - The collaboration between fashion brands and established brands like Starbucks presents opportunities for unique and innovative product designs.
2. Fashion and Philanthropy - The incorporation of philanthropic elements in fashion designs, as seen in the CFDA Designers for Starbucks collection, opens up avenues for socially conscious fashion initiatives.
3. Influence of Street Style Blogs - The popularity of street style blogs featuring fashion influencers with coffee brands like Starbucks can lead to partnerships and co-branded products targeting the fashion-savvy audience.
Industry Implications
1. Fashion - Fashion industry players can explore collaborations with established brands to create unique and stylish products that cater to the demands of fashion-conscious consumers.
2. Food and Beverage - Food and beverage companies can seek collaborations with fashion designers to create limited-edition products that appeal to fashion-oriented consumers and create buzz around their brands.
3. Retail - Retailers can leverage the influence of street style blogs and fashion collaborations to create exclusive co-branded collections and attract fashion-savvy consumers to their stores.
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