The Kesha for Casio Watches Ad Campaign Shows the Singer at her Best
Souzan Michael — September 27, 2011 — Fashion
References: backseatcuddler & cocoperez
Living up to her Tik Tok claim to fame, the Kesha for Casio Watches collaboration seems like the perfect fit. In fact, the brand washed off the singer's glitter adorned face and blue lipstick and made her look stunning.
The singer teamed up with watch makers Casio and under their brand Baby-G as she was already a brand ambassador, to release a line of Kesha for Casio Watches. The ad campaign still maintains a very Kesha feel, what with her not wearing pants and opting for fishnets instead. The singer is also featured wearing an acid washed denim jacket, smoky eye makeup, and leather jacket, but the Kesha for Casio Watches ad campaign is edgy and cool in a way that the singer has a hard time pulling off herself.
Kesha explains, "I’ve been designing and making my own clothes since I was young, and, as an artist, I design all of my stage costumes. This experience with Casio is so exciting because it’s my first collaboration as a designer and it’s extra meaningful because I wrote my first single 'TiK ToK' on a Casio keyboard."
The singer teamed up with watch makers Casio and under their brand Baby-G as she was already a brand ambassador, to release a line of Kesha for Casio Watches. The ad campaign still maintains a very Kesha feel, what with her not wearing pants and opting for fishnets instead. The singer is also featured wearing an acid washed denim jacket, smoky eye makeup, and leather jacket, but the Kesha for Casio Watches ad campaign is edgy and cool in a way that the singer has a hard time pulling off herself.
Kesha explains, "I’ve been designing and making my own clothes since I was young, and, as an artist, I design all of my stage costumes. This experience with Casio is so exciting because it’s my first collaboration as a designer and it’s extra meaningful because I wrote my first single 'TiK ToK' on a Casio keyboard."
Trend Themes
1. Celebrity Collaborations - The Kesha for Casio Watches collaboration demonstrates the trend of celebrities partnering with brands to release their own product lines, creating unique and marketable products.
2. Edgy Ad Campaigns - The Kesha for Casio Watches ad campaign showcases the trend of brands veering towards unconventional and edgy marketing strategies to attract attention and create a strong brand image.
3. Personalized Design Experiences - Kesha's involvement in designing her own line of Casio watches highlights the trend of brands providing personalized design experiences for artists, allowing for unique and customized products.
Industry Implications
1. Fashion - The fashion industry can explore disruptive innovation opportunities by collaborating with celebrities to create popular and unique product lines that align with their brand image.
2. Watchmaking - The watchmaking industry can leverage the trend of celebrity collaborations to release limited edition collections that appeal to fans and collectors, driving sales and brand awareness.
3. Marketing and Advertising - The marketing and advertising industry can take inspiration from the Kesha for Casio Watches ad campaign to create bold, unconventional campaigns that capture consumers' attention and generate buzz.
3.5
Score
Popularity
Activity
Freshness
