The Freshly Rebranded Boca Burgers Appeal to Flexitarians
Laura McQuarrie — March 16, 2018 — Lifestyle
References: kraftheinz-foodservice & foodbusinessnews.net
Boca burgers had their start being served in a restaurant in Boca Raton, Florida as "Sun Burgers" in the 1970s, but as of this year's Natural Foods Products West, the vegetarian patties have been rebranded for a modern audience that's intrigued by plant-based eating.
The reformulated, rebranded Boca burgers target flexitarians, as many are looking to explore the world of plant-based alternatives that's causing such disruption across the world of food and beverages. As Sergio Eleuterio, general manager of Springboard Brands at the Kraft Heinz Co. noted at the trade show: "People who buy Boca also buy meat."
As the refreshed "All-American Veggie Burger" products feature revised formulas, the texture of soy was improved upon to create a more satisfying flavor experience.
The reformulated, rebranded Boca burgers target flexitarians, as many are looking to explore the world of plant-based alternatives that's causing such disruption across the world of food and beverages. As Sergio Eleuterio, general manager of Springboard Brands at the Kraft Heinz Co. noted at the trade show: "People who buy Boca also buy meat."
As the refreshed "All-American Veggie Burger" products feature revised formulas, the texture of soy was improved upon to create a more satisfying flavor experience.
Trend Themes
1. Plant-based Alternatives - The rebranded Boca burgers tap into the growing trend of plant-based eating, offering a meatless option for flexitarians.
2. Flexitarianism - The target audience of Boca burgers aligns with the increasing number of flexitarians, who are looking to reduce their meat consumption while still enjoying burgers.
3. Improved Texture and Flavor - The improved soy texture of the All-American Veggie Burger presents an opportunity for innovation in creating more satisfying plant-based alternatives.
Industry Implications
1. Food and Beverage - The rebranded Boca burgers cater to the demand for plant-based alternatives in the food and beverage industry.
2. Meat Alternative - As a meatless burger option targeting flexitarians, Boca burgers operate within the meat alternative industry that's experiencing disruption.
3. Product Innovation - The improved texture and flavor of the All-American Veggie Burger highlight an opportunity for product innovation in the plant-based food industry.
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