Burger King's 'Dogpper' Provides a Treat for Whopper Lovers' Pets
Laura McQuarrie — September 7, 2018 — Lifestyle
References: burgerking.es & bestadsontv
In Spain, Burger King is appealing to burger lovers and their pets with an all-new dog bone treat for canines dubbed the 'Dogpper.' Taking inspiration from the classic Whopper, the Dogpper is a flame-grilled tasting bone that was created to allow customers with dogs to enjoy their order in peace without receiving pleading looks from pets hoping to get a bite.
The first-ever dog treat from Burger King is helping to promote the brand's delivery service, as the Dogpper arrives free with every delivery order. As part of its own research, Burger King discovered that 65% of dogs beg for food when their owners order delivery food—and this solution helps to address this behavior.
As there are hungry dogs all over the world, Burger King plans to launch the Dogpper globally.
The first-ever dog treat from Burger King is helping to promote the brand's delivery service, as the Dogpper arrives free with every delivery order. As part of its own research, Burger King discovered that 65% of dogs beg for food when their owners order delivery food—and this solution helps to address this behavior.
As there are hungry dogs all over the world, Burger King plans to launch the Dogpper globally.
Trend Themes
1. Flame-grilled Dog Treats - Opportunity to create innovative, dog-inspired treats that mimic the flavors and textures of popular human foods.
2. Promotional Pet Products - Potential for companies to offer pet-focused promotional products that align with their brand or product offerings.
3. Addressing Pet Behaviors - Opportunity to develop products or services that help pet owners address common behavioral issues, such as begging for food.
Industry Implications
1. Pet Food and Treats - Growing market for high-quality, innovative pet food and treats that cater to the preferences of pet owners.
2. Fast Food Delivery - Incorporating promotional items for pets to create a unique selling point for fast food delivery services.
3. Pet Care and Training - Expanding market for products and services that help pet owners train and address behavioral issues in their pets.
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