Developers are launching decentralized content platforms
Trend - Independent developers are using shared protocols to create decentralized content aggregator platforms. Companies do not own or moderate these platforms, which offers better privacy than large alternatives. Many of these platforms communicate with one another to form the 'Fediverse.'
Insight - Social media users are becoming increasingly dissuaded from the popular websites due to changes in moderation. Undesirable policy changes such as restrictive guidelines, feature monetization, and centralized control have led to users gravitating towards alternatives created by independent developers. Users prioritize privacy, personalization, and freedom on social media platforms, leading to several decentralized platforms that form the federalized metaverse, or the Fediverse.
Insight - Social media users are becoming increasingly dissuaded from the popular websites due to changes in moderation. Undesirable policy changes such as restrictive guidelines, feature monetization, and centralized control have led to users gravitating towards alternatives created by independent developers. Users prioritize privacy, personalization, and freedom on social media platforms, leading to several decentralized platforms that form the federalized metaverse, or the Fediverse.
Workshop Question - How could your brand adapt to, decentralized social media platforms to better reach modern consumers?
Trend Themes
1. Decentralization of Social Media - The trend of decentralized content aggregator platforms offers users privacy, personalization, and freedom on social media.
2. User-controlled Sign-up Processes - Simplifying the sign-up process and making default options available attracts casual users to decentralized platforms.
3. Federated Content Aggregators - Modular and federated content aggregators like Kbin provide alternatives to dominant, centralized platforms and promote a free and open internet.
Industry Implications
1. Social Media - The social media industry can explore decentralized platforms to offer users more privacy, personalization, and control over their data.
2. App Development - Developers can explore creating user-controlled sign-up processes and decentralized applications to attract users dissatisfied with centralized platforms.
3. Content Aggregation - The content aggregation industry can embrace federated platforms like Kbin to provide users with more diverse, community-driven, and privacy-respecting experiences.
5 Featured, 38 Examples:
33,211 Total Clicks
Date Range:
Apr 23 — Jul 23
Trending:
Average
Consumer Insight Topics:
