Cosmetic brands release full-body deodorizing products
Trend - Brands are expanding the use of the standard deodorant with formulas that can be used to neutralize odors anywhere on the body. These products come in a variety of formulations--from creams and powders to washes--and promise to control odor and sweating in any area they're applied.
Insight - The personal hygiene and care market continues to expand, and the variety of options in this space has been helpful for consumers who need to try different products before finding what works for them. Though personal care brands are facing more competition, added value like multifunctional or sustainable products help them stand out on shelves.
Insight - The personal hygiene and care market continues to expand, and the variety of options in this space has been helpful for consumers who need to try different products before finding what works for them. Though personal care brands are facing more competition, added value like multifunctional or sustainable products help them stand out on shelves.
Workshop Question - How could your brand create added value in competitive markets?
Trend Themes
1. Multifunctional Deodorant - Brands are expanding the use of the standard deodorant with products that are geared towards fighting odors anywhere on the body
2. Sustainable Personal Care - Brands are putting a significant focus on environmental conservation, recycling and being eco-conscious in the manufacturing of their products
3. Medicated Deodorant Products - Brands are creating medicated products that contribute to personal hygiene and help to eliminate various types of body odour including sweat odor and aging odor
Industry Implications
1. Personal Care Brands - These products are disrupting the personal care industry by increasing the variety of options that offer added value which help brands stand out on shelves
2. Sustainability - There is potential in the market for eco-friendly products that have recyclable packaging, making the products much more environmentally-friendly and appealing to conscious consumers
3. Medicinal Hygiene - This industry is growing as consumers are focusing more on personal hygiene, and looking for gentle and effective solutions, especially those that provide 24-hour coverage
