Brands are launching outdoor air fryers to offer healthy alternatives to barbecues
Trend - Brands are launching air fryers designed for outdoor patios. These air fryers are weatherproof and serve as replacements to barbecues during gatherings. These air fryers consume less resources and produce healthier foods than traditional barbecues, as they use fewer resources and no oil.
Insight - Home grillers and home chefs continue to pursue tools and appliances that enhance the home cooking experience. These customers desire new smart features, alternative cooking methods, and tools that streamline the cooking process. In recent years, more home chefs have gravitated toward oil-less cooking methods, namely air fryers, for health reasons. However, most air fryers are small and designed for indoors, creating a gap in the industry for users who frequently host outdoor events and desire healthy alternatives to grills.
Insight - Home grillers and home chefs continue to pursue tools and appliances that enhance the home cooking experience. These customers desire new smart features, alternative cooking methods, and tools that streamline the cooking process. In recent years, more home chefs have gravitated toward oil-less cooking methods, namely air fryers, for health reasons. However, most air fryers are small and designed for indoors, creating a gap in the industry for users who frequently host outdoor events and desire healthy alternatives to grills.
Workshop Question - How could your brand repurpose existing appliances to cater to social or health-focused home chefs?
Trend Themes
1. Growth of Outdoor Cooking Appliances - As more consumers desire outdoor cooking experiences, the market for outdoor appliances continues to expand.
2. Rising Health Consciousness Among Consumers - Consumers are increasingly looking for healthier options when it comes to their food, creating demand for appliances like air fryers that use less oil.
3. Innovation in Multifunctional Appliances - The trend towards multifunctional appliances is growing, creating possibilities for new and unique features that streamline the cooking process.
Industry Implications
1. Home Appliance Industry - Companies that produce home appliances can benefit from identifying and filling gaps in the market, such as air fryers designed for outdoor use.
2. Outdoor Cooking Industry - As consumers become more interested in outdoor cooking, businesses in this industry can benefit from expanding their product lines to include healthy alternatives such as air fryers.
3. Smart Home Industry - As smart features are becoming increasingly popular among consumers, companies in the smart home industry may benefit from incorporating these features into cooking appliances, including those designed for outdoor use.
