The AF Blakemore & Son 'Plant & Win' Game Supports Sustainability
Michael Hemsworth — May 2, 2023 — Marketing
References: spar & talkingretail
The AF Blakemore & Son 'Plant & Win' game has been developed by the Spar wholesaler and store operator as an app that provides patrons with an interactive experience with a sustainability edge.
The game has shoppers planting trees in the virtual environment for a chance to win a prize and also helps to promote the brand's partnership with the One Tree Planted charity. The game promotion will see a tree planted in the UK for every download of the app through May 17, 2023.
Marketing Director Sarah Ellis spoke on the AF Blakemore & Son 'Plant & Win' game saying, "Restoring nature is part of our sustainability plans as planting trees is not only good for the environment by reducing pollution and increasing biodiversity, but also a positive for everyone’s health and wellbeing.”
The game has shoppers planting trees in the virtual environment for a chance to win a prize and also helps to promote the brand's partnership with the One Tree Planted charity. The game promotion will see a tree planted in the UK for every download of the app through May 17, 2023.
Marketing Director Sarah Ellis spoke on the AF Blakemore & Son 'Plant & Win' game saying, "Restoring nature is part of our sustainability plans as planting trees is not only good for the environment by reducing pollution and increasing biodiversity, but also a positive for everyone’s health and wellbeing.”
Trend Themes
1. Virtual Tree-planting Games - Developing virtual tree-planting games and apps for an interactive and sustainable experience.
2. Eco-friendly Promotions - Incorporating sustainability-focused promotions like planting trees to help build environment and health awareness.
3. Cause-related Marketing - Creating cause-related marketing strategies that resonate with consumers and contribute to a better world.
Industry Implications
1. Retail - Developing innovative marketing promotions that contribute to sustainability can build brand loyalty and attract customers.
2. Gaming - Designing virtual games that incorporate sustainability themes can engage consumers and increase awareness of environmental issues.
3. Charity - Partnering with like-minded organizations or charities to support important causes can drive business growth and contribute to a better world.
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