Food brands combine mochi with cheese to create unique desserts
Trend - F&B brands are combining the Japanese rice cake mochi with cheese to create more novel flavors and textures in their desserts. Offerings like mochi-based dessert cheese and savory mochi bagels show how brands are experimenting with the popular food.
Insight - Social influences like multiculturalism and social media have made consumers more likely to explore different cuisines, whether that's in eating, cooking, or in the products they purchase. Now, people want a variety of options when it comes to their preferred dishes--ones that range from authentic to experimental.
Insight - Social influences like multiculturalism and social media have made consumers more likely to explore different cuisines, whether that's in eating, cooking, or in the products they purchase. Now, people want a variety of options when it comes to their preferred dishes--ones that range from authentic to experimental.
Workshop Question - What pairings could your brand create for novelty-minded customers?
Trend Themes
1. Multiculturalism and Social Media - Social influences like multiculturalism and social media have made consumers more likely to explore different cuisines, therefore opening the door for novelty in food brands.
2. Innovative Flavors and Textures - F&B brands are combining traditional ingredients in new ways to create more novel flavors and textures in their offerings, which gives them a competitive edge in the market.
3. Bagel Seasoning Trends - Bagel seasoning has become so popular that it is being added to meals, snacks, desserts that go beyond breakfast hours, and it offers an opportunity for brands to tap into this trend to create new innovative food products.
Industry Implications
1. Food and Beverage Industry - The food and beverage industry can tap into the multiculturalism trend, experiment with innovative flavors and textures and use trendy ingredients to capture the attention of consumers.
2. Dessert Industry - The dessert industry can create new and exciting offerings by combining diverse ingredients like cheese, mochi, and bagel seasoning to create unique desserts that capture consumer's interest.
3. Bakery Industry - The bakery industry could offer breads and pastries with innovative flavors and textures by using a diverse range of ingredients and experimenting with novel combinations.
