Developers are using generative AI to make game characters more lifelike and immersive
Trend - Game developers are leveraging generative artificial intelligence (AI) technology to make games more immersive and less predictable. By using AI for non-player characters (NPCs), players can have more lifelike conversations with NPCs, build bonds with NPCs, and be more engaged overall.
Insight - Escapism and immersion are two of the largest draws to gaming for many consumers. However, while gaming offers respite from busy lives, consumers often purchase many games after growing bored of one game, as games become repetitive over time. As game prices continue to rise, many consumers are unable to purchase multiple full-price games a month. There is a market for games that offer excellent immersion and escapism without in-game actions feeling repetitive and pre-written.
Insight - Escapism and immersion are two of the largest draws to gaming for many consumers. However, while gaming offers respite from busy lives, consumers often purchase many games after growing bored of one game, as games become repetitive over time. As game prices continue to rise, many consumers are unable to purchase multiple full-price games a month. There is a market for games that offer excellent immersion and escapism without in-game actions feeling repetitive and pre-written.
Workshop Question - How can your brand leverage generative AI technology to create more fluidic and catered experiences for its consumers?
Trend Themes
1. Generative AI for Immersive Gaming - Game developers are leveraging generative artificial intelligence (AI) technology to make games more immersive and less predictable.
2. Conversational Npcs - Developers are using AI for non-player characters (NPCs), allowing players to have more lifelike conversations with NPCs, build bonds with NPCs, and be more engaged overall.
3. AI Voice Technology in Gaming - AI voice technology has the potential to further narrative-heavy games, eliminate bottlenecks in the development process, and allow for the creation of never-before-seen living-world gaming experiences.
Industry Implications
1. Gaming - The gaming industry can leverage generative AI, conversational NPCs, and AI voice technology to create immersive and novel gaming experiences for consumers.
2. Artificial Intelligence - The field of artificial intelligence can benefit from the development and application of generative AI, conversational agents, and AI voice technology, leading to more effective and natural interactions with technology.
3. Voice Technology - The voice technology industry can explore the use of AI voice technologies in gaming, paving the way for new applications of voice technology in entertainment and beyond.
