Produce, meat and dairy products use eco-friendly paper packaging
Trend - Products in fresh food aisles tend to come in single-use plastic packaging, but F&B brands are now offering paper-based packages, trays and sealing wraps for these items. These packages are recyclable or biodegradable, and don't contain the polyethylene film that's common in paper packaging.
Insight - Eco-conscious consumers are becoming more mindful of the fact that seemingly small consumption habits, like buying single-use plastics, make a difference on their environmental impact over time. Though more consumers are opting to shop sustainably, most are still choosing to make changes to their day-to-day purchases and habits on a micro scale for reasons like cost and efficacy. This gives brands the opportunity to align their sustainability goals with consumers' rituals and routines.
Insight - Eco-conscious consumers are becoming more mindful of the fact that seemingly small consumption habits, like buying single-use plastics, make a difference on their environmental impact over time. Though more consumers are opting to shop sustainably, most are still choosing to make changes to their day-to-day purchases and habits on a micro scale for reasons like cost and efficacy. This gives brands the opportunity to align their sustainability goals with consumers' rituals and routines.
Workshop Question - How could your brand better align its sustainability goals with its customers' lifestyles?
Trend Themes
1. Eco-friendly Packaging - F&B brands are now offering paper-based packages, trays and sealing wraps for fresh food like produce, meat, and dairy products as a sustainable alternative to plastic.
2. Single-use Plastic Reduction - The rise of paper-based packaging across consumer products is a direct response to the increasing demand for sustainable alternatives to plastics.
3. Renewable and Responsibly-sourced Materials - Food brands are exploring sources of packaging that use renewable and responsibly-sourced materials to align their sustainability goals with consumers' rituals and routines.
Industry Implications
1. Food and Beverage Industry - Food and beverage brands are exploring sustainable packaging as a way to address consumer demand for more eco-friendly products.
2. Packaging Industry - The packaging industry is developing new sustainable materials and solutions for reducing single-use plastics in response to increased consumer demand.
3. Sustainability and Environmental Protection Industry - Sustainability-focused companies can work to develop more eco-friendly packaging and promote consumer awareness around the importance of single-use plastic reduction.
