Brands are launching portable air purifiers fitted to vehicle cupholder slots
Trend - Companies are launching premium air purifiers designed for vehicles. These purifiers either run on battery, USB, or lighter socket power, meaning they are compatible with any car. The purifier helps customers breathe fresh air, even when the car is stored for long periods or is stuffy.
Insight - Recently, major cities around the world have had worsening air quality for a variety of reasons from industrial manufacturing to wildfires and pollution. Consumers in these cities wear masks and run humidifiers and air purifiers at home or in the office to ensure they breathe clean air. However, there are still a number of situations, such as while in a car or at a store, where the air is potentially stuffy and unpurified. As a response, brands are launching new dedicated air filters.
Insight - Recently, major cities around the world have had worsening air quality for a variety of reasons from industrial manufacturing to wildfires and pollution. Consumers in these cities wear masks and run humidifiers and air purifiers at home or in the office to ensure they breathe clean air. However, there are still a number of situations, such as while in a car or at a store, where the air is potentially stuffy and unpurified. As a response, brands are launching new dedicated air filters.
Workshop Question - How could your brand address rising concerns from consumers with regard to personal health in the modern world?
Trend Themes
1. Car Air Purifiers - Increasing air pollution in major cities has led to a surge in demand for portable air purifiers that can be used in vehicles.
2. Cup Holder Air Filters - Air filters that fit into the cup holder of a vehicle offer an easy way to remove allergens from the air while driving.
3. Smart Car Air Purifiers - The incorporation of smart technology into air purifiers for cars allows for real-time monitoring of air quality and automatic adjustment of the device's operation.
Industry Implications
1. Automotive - The automotive industry can capitalize on the increased demand for air purifiers by offering products that are specifically designed for vehicles.
2. Health and Wellness - The health and wellness industry can leverage the trend towards air purifiers for cars to create marketing campaigns that appeal to health-conscious consumers.
3. Home Appliances - Companies in the home appliances industry, such as Panasonic, can expand their offerings by incorporating air purifiers for vehicles into their product lines.
