Pet meal enhancers are made with ethical consumption and wellness trends in mind
Trend - Pet brands are creating pet meal enhancers that are based in the same wellness trends that appeal to consumers for their own purchases. Cultured meat, alternative protein and wellness marketing are being re-presented to pet parents--allowing brands to stand out in a competitive market.
Insight - The "humanization" of pets is a trend that's pushed the growth of the pet care industry--where consumers' want the same standards and quality of life for their pets as they create for themselves. Now, more consumers are taking the same approach to buying for their pets as they do their own purchases--through educating themselves about the products, making ethical choices, and adapting their purchases to their pets' individual needs and preferences.
Insight - The "humanization" of pets is a trend that's pushed the growth of the pet care industry--where consumers' want the same standards and quality of life for their pets as they create for themselves. Now, more consumers are taking the same approach to buying for their pets as they do their own purchases--through educating themselves about the products, making ethical choices, and adapting their purchases to their pets' individual needs and preferences.
Workshop Question - Which adjacent industries could your brand take inspiration from?
Trend Themes
1. Wellness Marketing - Pet meal enhancers are utilizing wellness marketing trends to appeal to pet parents who want the same quality of life for their pets.
2. Alternative Protein - Pet meal enhancers are incorporating alternative protein sources like cultured meat and bone broth to cater to the growing demand for sustainable pet food options.
3. Humanization of Pets - The trend of humanizing pets is driving the growth of the pet care industry, with pet parents seeking products that meet the same standards and preferences as their own purchases.
Industry Implications
1. Pet Food Industry - The pet food industry can leverage the trends of wellness marketing and alternative protein to create innovative and appealing products for pet parents.
2. Wellness Industry - The wellness industry can explore opportunities to expand into the pet care market by offering products and services that align with the humanization trend and cater to pet parents' desire for holistic well-being for their pets.
3. Alternative Protein Industry - The alternative protein industry can tap into the growing demand for sustainable pet food options by developing and promoting plant-based or cultured meat-based pet meal enhancers.
