The Travel Better London Campaign Promotes Subway Etiquette
Akihiko Tse — October 7, 2013 — Marketing
References: travelbetterlondon.tumblr & designtaxi
With over 1.1 billion people making the trip last year in London's underground subway system, a new etiquette guide written in the form of poems is encouraging better transit behavior.
On a Tumblr account called Travel Better London, created by Transport For London, poems written by London poets are showcased to encourage better subway etiquette. The pop-up performances will be showcased at nine major Tube stations. One poem, for example, says, "We really don't mean to chide/But try to move along inside/so fellow travelers [sic] won't have to face/an invasion of their personal space."
The "poetiquette" initiative was meant to coincide with National Poetry Day in England, and will run until October 4, 2013. The winning poem, including submissions by the public, will be made into a poster and featured at various stations in the sprawling Tube system.
On a Tumblr account called Travel Better London, created by Transport For London, poems written by London poets are showcased to encourage better subway etiquette. The pop-up performances will be showcased at nine major Tube stations. One poem, for example, says, "We really don't mean to chide/But try to move along inside/so fellow travelers [sic] won't have to face/an invasion of their personal space."
The "poetiquette" initiative was meant to coincide with National Poetry Day in England, and will run until October 4, 2013. The winning poem, including submissions by the public, will be made into a poster and featured at various stations in the sprawling Tube system.
Trend Themes
1. Transit Behavior-improving Poetry - Using poetry to promote better subway etiquette and improve transit behavior.
Industry Implications
1. Public Transportation - Opportunity for public transportation companies to enhance the passenger experience through creative initiatives like poetry.
2. Advertising and Marketing - Creating unique advertising campaigns that incorporate poetry to engage and educate the audience.
3. Art and Culture - Integrating poetry into public spaces and transportation systems to promote creativity and cultural enrichment.
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