GoBeauty Locates Salons, Spas and More on Demand
Laura McQuarrie — December 15, 2015 — Fashion
References: gobeauty.co.za & ventureburn
While there are now several apps that help women book beauty appointments on demand, GoBeauty is a service from South Africa that goes about this process in a simple way.
Rather than requiring its users to download a separate standalone app, WeChat users need only add "GoBeautySA" to their contact list. After following this user, South African women are able to easily locate the nearest places where they can make nail, hair, beauty or laser appointments.
In addition to functioning like an on-demand beauty app, GoBeauty allows women to collect rewards for all treatments received, without having to keep track of any membership cards. By booking a certain number of treatments or referring a friend to use the service, women are eligible to redeem rewards.
Rather than requiring its users to download a separate standalone app, WeChat users need only add "GoBeautySA" to their contact list. After following this user, South African women are able to easily locate the nearest places where they can make nail, hair, beauty or laser appointments.
In addition to functioning like an on-demand beauty app, GoBeauty allows women to collect rewards for all treatments received, without having to keep track of any membership cards. By booking a certain number of treatments or referring a friend to use the service, women are eligible to redeem rewards.
Trend Themes
1. On-demand Beauty Services - The trend of on-demand beauty services allows customers to easily book appointments for beauty treatments whenever and wherever they want.
2. Integration with Messaging Apps - Integrating beauty booking services with popular messaging apps like WeChat simplifies the booking process for users by eliminating the need to download a separate app.
3. Reward Programs for Beauty Services - Offering rewards and incentives for using beauty booking apps can encourage customer loyalty and increase engagement with the platform.
Industry Implications
1. Beauty and Wellness - The beauty and wellness industry can capitalize on the trend of on-demand beauty services by developing their own booking apps or partnering with existing platforms.
2. Mobile App Development - The integration of beauty booking services with messaging apps presents opportunities for mobile app development companies to create seamless booking experiences within existing platforms.
3. Customer Engagement and Loyalty - Companies in the customer engagement and loyalty industry can explore partnerships with beauty booking apps to create reward programs and increase customer retention.
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