MATCHCo Provides Custom Foundation Makeup from Selfies
Michael Hemsworth — February 24, 2016 — Tech
References: itunes.apple & getmatch.co
Finding the right foundation makeup shade to use can be a difficult task, so MATCHCo is here to help users obtain the best product possible in the digital age.
Working with a free app, MATCHCo enables users to take a series of photos with their smartphone of their skin. From here, the company blends the perfect cosmetic for them and ships it out within a week.
The bespoke market is showing little sign of slowing down; everything from clothing, to home decor is seeing a spike in popularity. As this demand for customization expands, brands are adapting with innovative approaches that are quick and affordable to attract consumer segments of all kinds.
MATCHCo foundation makeup arrives in a personalized bottle with the date it was blended and the name of the recipient for an extra dose of charm.
Working with a free app, MATCHCo enables users to take a series of photos with their smartphone of their skin. From here, the company blends the perfect cosmetic for them and ships it out within a week.
The bespoke market is showing little sign of slowing down; everything from clothing, to home decor is seeing a spike in popularity. As this demand for customization expands, brands are adapting with innovative approaches that are quick and affordable to attract consumer segments of all kinds.
MATCHCo foundation makeup arrives in a personalized bottle with the date it was blended and the name of the recipient for an extra dose of charm.
Trend Themes
1. Personalized Makeup - Disruptive innovation opportunity: Develop more personalized makeup apps that use technology to match users with the perfect cosmetic products tailored to their individual needs.
2. Bespoke Market - Disruptive innovation opportunity: Explore innovative approaches to customization in various industries, such as clothing and home decor, to attract consumer segments seeking personalized products.
3. Digital Age - Disruptive innovation opportunity: Leverage technology, like smartphone apps, to provide convenient and efficient solutions in the beauty industry, such as personalized foundation makeup.
Industry Implications
1. Beauty - Disruptive innovation opportunity: Create unique beauty products and services that cater to individual preferences and needs, leveraging technologies like personalized makeup apps.
2. Fashion - Disruptive innovation opportunity: Introduce customizable clothing options that allow consumers to personalize their wardrobe based on their own style and fit preferences.
3. Home Decor - Disruptive innovation opportunity: Develop customizable home decor solutions that provide consumers with the ability to create personalized living spaces to their liking.
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