Mario Dedivanovic
Grace Mahas — September 22, 2020 — Fashion
References: newbeauty
Mario Dedivanovic, the iconic makeup artist beloved by celebrities like Kim Kardashian, recently announced the launch of a new beauty collection, set to officially roll out on October, 1st, 2020. The new series features a variety of cosmetic pices including the Master Eye Prep & Set ($28), the Master Mattes and Master Metallics ($48 each), and the Master Secret Glow, among others.
Dedivanovic commented on the collaboration, stating: “The line is based on my philosophies and techniques I’ve honed over the past 20 years. It’s not ‘trendy’ makeup—these are core, staple items. I basically took my techniques and turned them into products...The most important thing when I’m developing every single product is that it’s truly universal and everyone can use it.”
Image Credit: Mario Dedivanovic
Dedivanovic commented on the collaboration, stating: “The line is based on my philosophies and techniques I’ve honed over the past 20 years. It’s not ‘trendy’ makeup—these are core, staple items. I basically took my techniques and turned them into products...The most important thing when I’m developing every single product is that it’s truly universal and everyone can use it.”
Image Credit: Mario Dedivanovic
Trend Themes
1. Celebrity Makeup Collections - Opportunity to capitalize on the popularity of celebrity makeup artists by launching personalized cosmetic collections.
2. Core, Staple Items - Disruptive innovation opportunity to create makeup products that are timeless and universally applicable.
3. Makeup Techniques Turned Into Products - Innovation opportunity to develop and market makeup products based on renowned makeup artists' techniques.
Industry Implications
1. Beauty and Cosmetics - Industry can benefit from collaborating with renowned makeup artists to create personalized cosmetic collections.
2. Fashion and Entertainment - Opportunity to merge fashion and entertainment industries by launching celebrity-inspired makeup collections.
3. Retail and E-commerce - Disruptive innovation opportunity to attract customers through exclusive online launches of celebrity makeup collections.
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