Pley Beauty and Revolve Unveil the Love Child Range
Elena Rahman — April 18, 2022 — Fashion
References: pleybeauty & happi
Pley Beauty teamed up with Revolve to create the Love Child makeup collection. The playful range is inspired by the music festival season as an ode to rock 'n' roll. Music and beauty enthusiasts can mix and match the multi-use products to create various makeup looks throughout the season.
The collection includes the Cheek + Lip Color with a buildable formula that transforms subtle hues into vibrant glows. The dual-purpose formula delivers a natural tint of color that melts into the cheeks and lips. In addition, the range also includes the Face + Body Gem Kit, a Nine-Well Eyeshadow Collection, a 12-Hour Lognwear Eyeliner, and an All Over Color Stick. Overall, Pley Beauty and Revolve create an expressive range of makeup products.
Image Credit: Pley Beauty / Revolve
The collection includes the Cheek + Lip Color with a buildable formula that transforms subtle hues into vibrant glows. The dual-purpose formula delivers a natural tint of color that melts into the cheeks and lips. In addition, the range also includes the Face + Body Gem Kit, a Nine-Well Eyeshadow Collection, a 12-Hour Lognwear Eyeliner, and an All Over Color Stick. Overall, Pley Beauty and Revolve create an expressive range of makeup products.
Image Credit: Pley Beauty / Revolve
Trend Themes
1. Music Festival-inspired Makeup Collections - Companies can explore partnerships and collaborations to create playful and versatile makeup collections inspired by music festival culture.
2. Multi-use Makeup Products - Beauty brands can develop more multi-use products to appeal to consumers looking for versatile and functional makeup options.
3. Sustainability in Makeup Packaging - There is an opportunity for brands to focus on sustainable packaging options, such as using biodegradable materials or recyclable packaging for makeup products.
Industry Implications
1. Beauty and Cosmetics Industry - The beauty industry can continue to explore collaborations and partnerships inspired by music festival culture to create on-trend and versatile makeup collections.
2. Fashion Industry - Fashion brands can consider creating makeup collections to complement their clothing lines, using music festival culture and playful designs as inspiration.
3. Sustainability and Eco-friendly Industry - Companies in the sustainability and eco-friendly industry can explore partnerships with beauty brands to create sustainable packaging options for makeup products and reduce plastic waste.
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