The Function of Beauty Co-Wash is Personalized by Hair Profile
Laura McQuarrie — August 27, 2021 — Fashion
References: functionofbeauty & thezoereport
The Function of Beauty Co-Wash is the newest formula from the custom hair care brand and it shares a rich and cleansing solution for moisturizing and protecting hair. To make the most of the product, the brand encourages consumers to build out their hair profile, specify their hair structure and fill in details about their scalp and hair goals. While some people will choose to focus on fixing split ends and deep conditioning, others may be more attracted to scalp-soothing, oil control and boosting shine. Some of the ingredients that are used to add functional benefits to the co-wash may include palm fruit extract or rice bran oil for these purposes.
Notably, the customizable co-wash is suitable for coily, curly and color-treated hair, and it's free from silicone and drying alcohols.
Notably, the customizable co-wash is suitable for coily, curly and color-treated hair, and it's free from silicone and drying alcohols.
Trend Themes
1. Personalized Hair Care - The Function of Beauty Co-Wash offers a customized solution to hair care needs based on hair type and individual preferences.
2. Functional Ingredients - Adding functional ingredients such as palm fruit extract and rice bran oil to hair care products is a trend in the beauty industry.
3. Silicone and Alcohol-free Products - Beauty brands are moving towards creating hair care products that are silicone and drying alcohols-free.
Industry Implications
1. Beauty Industry - There's a growing demand for personalized and functional hair care products that fulfill diverse hair care needs.
2. Natural Cosmetics Industry - Consumers are increasingly opting for natural ingredients such as palm fruit extract and rice bran oil in their hair care products.
3. E-commerce Industry - Custom hair care brands like Function of Beauty are disrupting the traditional brick and mortar retail model and finding success through online sales.
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