The Atelier and Hudson's Bay Will Host a Curated Four-Day Pop-Up
Riley von Niessen — March 4, 2020 — Lifestyle
References: thebay & theateliercollective
In celebration of International Women's Day, The Atelier Collective and Hudson's Bay will launch a pop-up market featuring a selection of Canadian women-led businesses. The event will run from Thursday, March 5th, until Sunday, March 8th, and will take place in the department store's Toronto flagship location on Queen Street.
The featured brands span all lifestyle categories, including fashion, skincare, and wellness. A few brands that attendees can expect to see include Evio Beauty, an eco skincare and cosmetics company, ai Toronto Seoul, a sustainable fashion label that specializes in handcrafted vegan leather accessories, and The Scented Market, which offers clean-burning natural soy candles.
As Hudson's Bay Fashion Director Tyler Franch explains, the department store is dedicated to supporting "emerging Canadian businesses," and "working with The Atelier Collective to bring these products together in a dedicated space at our Toronto flagship store provides a platform to introduce these female-founded brands to our broad and diverse customer base.”
The Atelier Collective and Hudson's Bay pop-up can be found on the second floor of the flagship at 176 Yonge Street.
The featured brands span all lifestyle categories, including fashion, skincare, and wellness. A few brands that attendees can expect to see include Evio Beauty, an eco skincare and cosmetics company, ai Toronto Seoul, a sustainable fashion label that specializes in handcrafted vegan leather accessories, and The Scented Market, which offers clean-burning natural soy candles.
As Hudson's Bay Fashion Director Tyler Franch explains, the department store is dedicated to supporting "emerging Canadian businesses," and "working with The Atelier Collective to bring these products together in a dedicated space at our Toronto flagship store provides a platform to introduce these female-founded brands to our broad and diverse customer base.”
The Atelier Collective and Hudson's Bay pop-up can be found on the second floor of the flagship at 176 Yonge Street.
Trend Themes
1. Pop-up Markets - Disruptive innovation opportunity: Create curated pop-up markets that showcase local, women-led businesses in various industries.
2. Women-led Businesses - Disruptive innovation opportunity: Support and promote women-led businesses across different lifestyle categories, such as fashion, skincare, and wellness.
3. Sustainable Fashion - Disruptive innovation opportunity: Develop sustainable fashion labels that specialize in handcrafted vegan leather accessories and promote eco-conscious practices.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Collaborate with emerging, women-founded fashion brands to introduce innovative and sustainable fashion concepts.
2. Skincare - Disruptive innovation opportunity: Create eco-friendly skincare and cosmetics companies that prioritize clean ingredients and sustainable packaging.
3. Wellness - Disruptive innovation opportunity: Establish wellness brands that offer natural and holistic products, fostering a healthy lifestyle for consumers.
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