Hangar 1 Has Created a one-of-a-kind Brand Experience
Ryan Fowler — March 17, 2013 — Lifestyle
References: notcot
Hangar 1 has created a one-of-a-kind vodka tasting tour in a box. These limited edition individually numbered kits include a 26 ounce bottle of the original plain vodka, four small tester bottles in different flavours, a pipette that sucks out the vodka and measures the amount and a fun booklet filled with pictures and a detailed history on the company.
Hangar 1 is located in an old airplane hanger where they fulfill all of their business operations, it is located in Alameda, California. This is an example of a really amazing branding strategy, by creating the limited vodka tasting tour box kits they differentiate themselves from their competitors. This truly unique idea is sure to do wonders for Hangar 1.
Hangar 1 is located in an old airplane hanger where they fulfill all of their business operations, it is located in Alameda, California. This is an example of a really amazing branding strategy, by creating the limited vodka tasting tour box kits they differentiate themselves from their competitors. This truly unique idea is sure to do wonders for Hangar 1.
Trend Themes
1. Personalized Brand Experiences - Hangar 1's vodka tasting tour in a box creates a personalized brand experience for consumers, setting them apart from competitors.
2. Limited Edition Kits - Hangar 1's creation of limited edition vodka tasting tour kits taps into the consumer desire for exclusive and unique products, offering a disruptive innovation opportunity.
3. Innovative Packaging - Hangar 1's vodka tasting tour kits showcase the potential for disruptive innovation in packaging design, providing an interactive and engaging experience for consumers.
Industry Implications
1. Alcohol - The alcohol industry could explore the concept of creating personalized and limited edition tasting kits to enhance brand experiences and attract consumers.
2. Packaging - The packaging industry has an opportunity to innovate and develop interactive packaging designs that offer a unique and memorable brand experience, as demonstrated by Hangar 1's vodka tasting tour kits.
3. Branding - Branding agencies and professionals can take inspiration from Hangar 1's vodka tasting tour kits to create engaging and differentiated brand experiences that stand out in the market.
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