The Johnnie Walker Directors Blend is Only Available to the Esteemed
Ryan Fowler — April 16, 2013 — Lifestyle
References: lovelypackage
These exclusive alcohol blends by Johnnie Walker are extremely rare as there are only 504 bottles of this prestigious scotch made. The company creates a Director's blend that is given out as a personal gift to its most esteemed friends and business partners.
This is an annual tradition the company undergoes to highlight a certain level of prestige. The Johnnie walker Master blender ensures that these exclusive alcohol blends are of the absolute highest standard; the label itself is custom made and created in a unique way each year.
Johnie Walker has an upstanding reputation when it comes to fine scotch, this simply brings it up to another level. I wish that I could get my hands on one of these exclusive gems. This is a perfectly executed publicity stunt; not only does it make the brand seem all that more exclusive in the consumers eyes, it also gives Johnnie Walker newsworthy material that helps get the brand maximum exposure.
This is an annual tradition the company undergoes to highlight a certain level of prestige. The Johnnie walker Master blender ensures that these exclusive alcohol blends are of the absolute highest standard; the label itself is custom made and created in a unique way each year.
Johnie Walker has an upstanding reputation when it comes to fine scotch, this simply brings it up to another level. I wish that I could get my hands on one of these exclusive gems. This is a perfectly executed publicity stunt; not only does it make the brand seem all that more exclusive in the consumers eyes, it also gives Johnnie Walker newsworthy material that helps get the brand maximum exposure.
Trend Themes
1. Exclusive-alcohol-blends - Creating limited edition and exclusive alcohol blends can enhance brand prestige and generate media attention.
2. Personalized-gifting - Offering personalized alcohol blends as gifts to esteemed friends and business partners can strengthen relationships and create a sense of exclusivity.
3. Master-blender-expertise - Emphasizing the expertise of a master blender in creating high-quality and rare alcohol blends can differentiate a brand and attract discerning customers.
Industry Implications
1. Alcohol-beverage - The alcohol beverage industry can explore opportunities to create limited edition and exclusive blends to appeal to affluent and discerning consumers.
2. Luxury-gifting - The luxury gifting industry can offer personalized alcohol blends as exclusive gifts to cater to high-end clientele and strengthen brand associations with prestige and sophistication.
3. Fine-spirits-branding - Brands in the fine spirits industry can highlight the expertise of their master blenders to create rare and exceptional blends that can command premium prices and attract connoisseur customers.
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