The Create Your Own Seafood Trio Event Allows for Customization
Katherine Pendrill — April 29, 2016 — Lifestyle
References: redlobster & restaurantnews
Red Lobster recently announced that it will be bringing back its Create Your Own Seafood Trio event for customers who can't choose just one type of seafood to enjoy. With nine different options to choose from, customers can mix and match dishes to create a meal that fits their exact preferences.
The Create Your Own Seafood Trio event allows customers to create their perfect seafood platter by choosing one dish from each of the three categories: Wood-Grilled Selections, Pasta Specialties and Twists on Classics. These categories include popular Red Lobster dishes such as Chimichurri Shrimp, Baked Lobster Alfredo and Panko-Crusted Crab Cakes. In addition to creating a customizable seafood platter, guests can also order two limited time cocktails.
The new promotion corresponds with the shift towards personalization and customizable menus in restaurants.
The Create Your Own Seafood Trio event allows customers to create their perfect seafood platter by choosing one dish from each of the three categories: Wood-Grilled Selections, Pasta Specialties and Twists on Classics. These categories include popular Red Lobster dishes such as Chimichurri Shrimp, Baked Lobster Alfredo and Panko-Crusted Crab Cakes. In addition to creating a customizable seafood platter, guests can also order two limited time cocktails.
The new promotion corresponds with the shift towards personalization and customizable menus in restaurants.
Trend Themes
1. Customizable Restaurant Menus - Restaurants are shifting towards personalization and customizable menus, providing increase in customer satisfaction and experience.
2. Wood-grilling Techniques - Incorporating Wood-Grilling techniques in seafood dishes is a trend that can provide a unique and differentiated experience to customers and become a disruptive offering.
3. Limited Time Offer Cocktails - Providing limited time offer cocktails along with customizable menus can create excitement and interest in customers and become a successful strategy for increasing revenue.
Industry Implications
1. Casual Dining Restaurants - Casual dining restaurants should consider incorporating customization options into their menu, as personalized experiences are becoming a new norm among customers.
2. Seafood Industry - Wood-grilling techniques can be incorporated into seafood dishes, providing a new and unique opportunity for seafood industry players to disrupt the market.
3. Beverage Industry - Limited time offer cocktails can be used to increase customer interest and drive sales, presenting a disruptive opportunity for the beverage industry to explore.
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