Red Lobster is Adding Korean BBQ Shrimp to Its Endless Shrimp Promotion
Katherine Pendrill — September 23, 2016 — Lifestyle
References: businessinsider & chewboom
Red Lobster is set to make history by launching Korean BBQ Shrimp in the middle of its annual Endless Shrimp promotion. Not is this the first time the chain has extended the Endless Shrimp menu halfway through the promotion, but it also represents the chain's attempt to offer more globally inspired dishes.
As of Monday, September 26th, Red Lobster will begin offering Korean BBQ shrimp as part of its ongoing Endless Shrimp promotion. The new dish was created by the chain's executive chef Dustin Hilinski, who was inspired by the flavors of Korean barbecue. To convey these flavors, Hilinski used ingredients such as fermented gochujang paste, sesame oil, ginger and brown sugar. The result is a slightly sweet seafood dish, balanced by a touch of heat.
As of Monday, September 26th, Red Lobster will begin offering Korean BBQ shrimp as part of its ongoing Endless Shrimp promotion. The new dish was created by the chain's executive chef Dustin Hilinski, who was inspired by the flavors of Korean barbecue. To convey these flavors, Hilinski used ingredients such as fermented gochujang paste, sesame oil, ginger and brown sugar. The result is a slightly sweet seafood dish, balanced by a touch of heat.
Trend Themes
1. Global-inspired Menus - Red Lobster's introduction of Korean BBQ shrimp showcases an opportunity for restaurants to offer globally inspired dishes as part of their menu.
2. Fermented Ingredients - The use of fermented gochujang paste in Red Lobster's Korean BBQ shrimp presents an opportunity for the food industry to explore the use of fermented ingredients in various dishes.
3. Endless Promotions - Red Lobster's extension of their Endless Shrimp promotion halfway through presents an opportunity for restaurants to be more creative with their promotional offerings.
Industry Implications
1. Casual Dining Restaurants - Casual dining restaurants can take inspiration from Red Lobster's global menu addition and incorporate similar flavors and ingredients into their dishes.
2. Seafood Industry - The use of innovative ingredients like fermented gochujang paste in seafood dishes could present opportunities for growth in the seafood industry.
3. Food Promotion Industry - Red Lobster's extension of their Endless Shrimp promotion could inspire other restaurants and the food promotion industry to develop creative and enticing promotions for their customers.
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