Bensons for Beds' #becomfortable Ad Focuses on Contentment
Katherine Pendrill — July 29, 2016 — Marketing
References: youtube & bensonsforbeds
The UK-based bed and furniture retailer 'Bensons for Beds' launched its #becomfortable campaign as a way to convey the importance of comfort to different people. Showing everyone from infants to couples, the ad demonstrates the importance of a cozy bed in the family home.
The #becomfortable ad campaign for Bensons for Beds is a one-minute commercial that revolves around the idea of comfort. The ad showcases may different individuals lounging around in their beds for different reasons. Whether it is hitting the snooze button before work or snuggling up to the family pet, the ad demonstrates just how important a cozy bedroom environment can be.
By focusing on the importance of comfort and contentment, the Bensons for Beds ad shows that there are many reasons for consumers to put an effort into purchasing the right bedroom furniture pieces.
The #becomfortable ad campaign for Bensons for Beds is a one-minute commercial that revolves around the idea of comfort. The ad showcases may different individuals lounging around in their beds for different reasons. Whether it is hitting the snooze button before work or snuggling up to the family pet, the ad demonstrates just how important a cozy bedroom environment can be.
By focusing on the importance of comfort and contentment, the Bensons for Beds ad shows that there are many reasons for consumers to put an effort into purchasing the right bedroom furniture pieces.
Trend Themes
1. Contentment-focused Marketing - Companies can capitalize on the trend of contentment-focused marketing by highlighting the emotional benefits and comfort of their products or services.
2. Personalized Comfort Solutions - The rise of personalized comfort solutions presents an opportunity for businesses to offer customized furniture and bedding options to meet individual needs and preferences.
3. Emphasizing Cozy Home Environments - Brands can tap into the trend of emphasizing cozy home environments by showcasing how their products contribute to creating a warm and inviting atmosphere.
Industry Implications
1. Furniture Retail - The furniture retail industry has an opportunity to disrupt the market by focusing on innovative comfort features and incorporating advanced technologies into their products.
2. Home Decor - The home decor industry can seize the disruptive innovation opportunity by offering a wide range of cozy and comfortable design options that enhance the overall ambiance of a space.
3. Mattress Manufacturing - Mattress manufacturers can leverage disruptive innovation opportunities by incorporating cutting-edge materials and technologies to create mattresses that provide unparalleled comfort and support.
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