Emerald Nuts' New Tagline, "Yes Good," Was Inspired by a Customer Review
Laura McQuarrie — March 29, 2017 — Marketing
References: yesgood.website & adweek
'The True Story of Yes Good' is a new video from Emerald Nuts that explains how its new tagline, "Yes Good," came to be. As the brand explains, it all started with a two-word customer review on Amazon that was shared in the summer of 2016.
The submission of the "two most positive words ever" has since sparked the creation of a new official tagline for the brand's snacks, as well as campaigns and a new site. The "yesgood.website" humorously shares the exact words of the anonymous customer's review, alongside items on their Amazon wishlist and a call for any information on the author of the viral review to be promptly submitted.
As well as leveraging crowdsourcing for the creation of new product designs and flavors, brands are now even experimenting with tweaking their identities with help from engaged customers.
The submission of the "two most positive words ever" has since sparked the creation of a new official tagline for the brand's snacks, as well as campaigns and a new site. The "yesgood.website" humorously shares the exact words of the anonymous customer's review, alongside items on their Amazon wishlist and a call for any information on the author of the viral review to be promptly submitted.
As well as leveraging crowdsourcing for the creation of new product designs and flavors, brands are now even experimenting with tweaking their identities with help from engaged customers.
Trend Themes
1. Customer-created Taglines - Opportunity for brands to harness customer feedback and reviews to create compelling and authentic taglines.
2. Crowdsourced Brand Identity - Brands can tap into engaged customers to shape and evolve their brand identities, fostering deeper connections and loyalty.
3. Personalized Crowdsourcing - The merging of crowdsourcing and personalization allows brands to tailor their offerings based on individual customer preferences, resulting in more relevant and targeted products.
Industry Implications
1. Food and Beverage - Consumer packaged goods companies can disrupt the industry by involving customers in the creation of taglines and brand identities, resulting in stronger customer loyalty.
2. Marketing and Advertising - Marketing agencies and advertising firms can explore the use of customer-driven taglines and brand identity strategies to create impactful campaigns that resonate with target audiences.
3. E-commerce and Retail - Online retailers and e-commerce platforms can leverage crowdsourcing and customer feedback to enhance their brand image and deliver personalized shopping experiences.
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