The Latest Ad from Tourism Toronto Celebrates the City's Diversity
Katherine Pendrill — March 6, 2017 — Marketing
According to the latest ad from Tourism Toronto, "the views are different here." With everything from ballet dancers riding the subway to José Bautista's famous bat flip crammed into one minute-long clip, the ad provides an mesmerizing overview of what Toronto has to offer.
The promotional ad for Toronto was created as a way to celebrate the city's "civic swagger," according to Tourism Toronto's executive VP and CMO Andrew Weir. Instead of offering one cohesive image of the city, the ad puts Toronto's diversity and multiculturalism front and center with people of all backgrounds. The ad even features the tagline "all flavours are welcome" as a nod to inclusivity and acceptance.
While the ad was not explicitly created as a way to differentiate Canada's largest city from the US, the campaign certainly sends the message that Toronto is a warm and welcoming place for international travelers of all backgrounds.
The promotional ad for Toronto was created as a way to celebrate the city's "civic swagger," according to Tourism Toronto's executive VP and CMO Andrew Weir. Instead of offering one cohesive image of the city, the ad puts Toronto's diversity and multiculturalism front and center with people of all backgrounds. The ad even features the tagline "all flavours are welcome" as a nod to inclusivity and acceptance.
While the ad was not explicitly created as a way to differentiate Canada's largest city from the US, the campaign certainly sends the message that Toronto is a warm and welcoming place for international travelers of all backgrounds.
Trend Themes
1. Inclusive Tourism - The tourism industry can leverage inclusive marketing campaigns to attract a diverse range of travelers.
2. Multiculturalism Marketing - Businesses can promote their values of diversity and multiculturalism through marketing campaigns to appeal to socially conscious consumers.
3. Acceptance Promotion - Promoting acceptance and inclusivity can be a way for businesses to differentiate themselves and attract a wider customer base.
Industry Implications
1. Hospitality Industry - Hotels and resorts can incorporate inclusive designs and marketing campaigns to provide a welcoming experience to all guests.
2. Travel Industry - Travel agencies and airlines can tailor their offerings to cater to a wider range of travelers by promoting inclusivity and acceptance.
3. Advertising Industry - Ad agencies can help businesses promote inclusivity and diversity as part of their branding strategy, positioning them as socially responsible and attracting more customers.
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