West Elm's Summer-Ready Commercial Promotes 'The Portside Collection'
Jana Pijak — July 29, 2016 — Marketing
References: youtube
Home decor retailer West Elm promotes its latest range -- 'The Portside Collection' in an ad that sets a relaxing tone for the summer season. This short clip highlights The Portside Collection's elegant pieces that include chair and ottoman pairings, outdoor dining table and seating sets along with benches that each sport the same, weathered finish in a ashy gray.
Each of these West Elm patio furnishings is made from reclaimed wood materials and boasts a neutral look that will appeal to both contemporary and traditional design fans. Fusing clean design lines with stark finishes, these outdoor furniture pieces embody an elegant air.
Though luxe in terms of appearance, the pieces feature a reasonable price tag that doesn't break the bank.
Each of these West Elm patio furnishings is made from reclaimed wood materials and boasts a neutral look that will appeal to both contemporary and traditional design fans. Fusing clean design lines with stark finishes, these outdoor furniture pieces embody an elegant air.
Though luxe in terms of appearance, the pieces feature a reasonable price tag that doesn't break the bank.
Trend Themes
1. Reclaimed Wood Materials - Disruptive innovation opportunity: Explore the use of reclaimed wood materials in other industries such as construction or furniture manufacturing for sustainable and eco-friendly products.
2. Neutral Design - Disruptive innovation opportunity: Apply the neutral design concept seen in West Elm's patio furnishings to other product categories, such as home decor or clothing, to cater to a wider range of design preferences.
3. Affordable Luxury - Disruptive innovation opportunity: Introduce the concept of affordable luxury to other industries, such as automotive or electronics, by combining high-quality materials and craftsmanship with accessible price points.
Industry Implications
1. Home Decor - Disruptive innovation opportunity: Experiment with using reclaimed wood materials in home decor products to create unique and sustainable design pieces.
2. Furniture Manufacturing - Disruptive innovation opportunity: Explore the incorporation of neutral design elements in furniture manufacturing to create versatile and universally appealing pieces.
3. Construction - Disruptive innovation opportunity: Implement the use of reclaimed wood materials in construction projects to promote sustainability and environmental consciousness.
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