Orange House Liquid Laundry Detergent Cleanses with Orange Oil
Laura McQuarrie — June 14, 2021 — Eco
References: orangehouseglobal & prnewswire
Orange House Liquid Laundry Detergent relies on the purity and efficacy of natural orange oil to deliver a reliable cleaning experience that's safe for skin and free from toxins. The skin-safe, hypoallergenic, phosphate-free and cruelty-free formula works to remove dirt and odor from clothes in an eco-friendly way.
Naturally, orange oil is degreasing, polishing, cleansing and deodorizing, and it even boasts antiseptic properties. For these reasons, the ingredient has been trusted for generations. The lightly scented gentle laundry detergent is the first to debut in the United States from Orange House and there will be more cleaning agents to come, including other laundry detergents that are made with USDA certified bio-based and plant-based material.
Naturally, orange oil is degreasing, polishing, cleansing and deodorizing, and it even boasts antiseptic properties. For these reasons, the ingredient has been trusted for generations. The lightly scented gentle laundry detergent is the first to debut in the United States from Orange House and there will be more cleaning agents to come, including other laundry detergents that are made with USDA certified bio-based and plant-based material.
Trend Themes
1. Orange Oil Cleaning Products - As consumers become more environmentally conscious, the trend of orange oil-based cleaning products is likely to grow as its natural properties are valued for their non-toxic, hypoallergenic and environmentally friendly cleaning power.
2. Bio-based Laundry Detergents - The debut of the first ever bio-based laundry detergent by Orange House demonstrates a trend towards creating more sustainable laundry detergents and increasing demand for environmentally friendly household products.
3. Antiseptic Natural Cleaning Products - Orange House's use of orange oil in laundry detergent offers an opportunity for innovative cleaning product companies to provide natural antiseptic cleaning solutions that compete with traditional chemical-based products.
Industry Implications
1. Household Cleaning Products - The natural and eco-friendly trend of orange oil-based cleaning products could disrupt the household cleaning products industry by shifting consumer preference towards more sustainable, non-toxic and environmentally friendly cleaning options.
2. Laundry Detergent Industry - The debut of USDA certified bio-based and plant-based laundry detergents by Orange House presents an opportunity for disruption in the laundry detergent market through innovation in creating a more sustainable and eco-friendly option that rivals traditional laundry detergents.
3. Antiseptic Cleaning Product Industry - The antiseptic properties of orange oil present an opportunity for innovation and disruption in the cleaning product industry, offering natural cleaning solutions that can compete with traditional chemical-based products.
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