The Honest Company's Daily Defense Collection is Sustainably Packaged
Laura McQuarrie — July 20, 2021 — Eco
References: honest & businesswire
As part of its new sustainable packaging initiative, The Honest Company is introducing the Daily Defense Collection and with it, 100% recyclable cartons using completely tree-free paper made from upcycled sugarcane by-product. This product collection is designed to defend skin against environmental stressors
With this effort, The Honest Company has updated 100 SKUs with post-consumer recycled materials. Jessica Alba, Founder & Chief Creative Officer, of The Honest Company says, “As pioneers in clean beauty, I am energized that we are able to raise the standard for the industry at large, and demonstrate what is possible to achieve at scale while we continue to deliver on our mission to inspire everyone to love living consciously.”
With this effort, The Honest Company has updated 100 SKUs with post-consumer recycled materials. Jessica Alba, Founder & Chief Creative Officer, of The Honest Company says, “As pioneers in clean beauty, I am energized that we are able to raise the standard for the industry at large, and demonstrate what is possible to achieve at scale while we continue to deliver on our mission to inspire everyone to love living consciously.”
Trend Themes
1. Sustainable Packaging - The trend towards sustainability in packaging involves using recycled and tree-free materials.
2. Clean Beauty - The trend towards clean beauty focuses on using natural and non-toxic ingredients in beauty products.
3. Environmental Protection - The trend towards environmental protection involves creating products that defend against environmental stressors.
Industry Implications
1. Beauty & Personal Care - The beauty and personal care industry can benefit from implementing sustainable and tree-free packaging to meet the increasing demand for eco-friendly products.
2. Paper & Pulp - The paper and pulp industry can benefit from exploring upcycling sugarcane by-products to create tree-free paper for packaging.
3. Eco-friendly Manufacturing - The manufacturing industry can benefit from implementing sustainable practices, such as using post-consumer recycled materials, to create eco-friendly products.
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