At-home exercise takes on gamified elements to boost motivation
Trend - As home exercise has become a viable alternative to using gyms and public spaces, gamified exercise experiences for those working out at home are becoming more popular. These fitness-based games make the prospect of working out more enticing.
Insight - The COVID-19 pandemic inevitably changed consumers' lifestyles, with some people making permanent changes as they found what worked for them. This includes fitness and wellness habits--with consumers adapting to better fit into their new, at-home lifestyles--and some enjoying that so much that they decided to keep it as part of their routines post-pandemic.
Insight - The COVID-19 pandemic inevitably changed consumers' lifestyles, with some people making permanent changes as they found what worked for them. This includes fitness and wellness habits--with consumers adapting to better fit into their new, at-home lifestyles--and some enjoying that so much that they decided to keep it as part of their routines post-pandemic.
Workshop Question - How is your brand responding to long-term changes brought on by the pandemic?
Trend Themes
1. Gamified Exercise - Offering gamification elements to exercise experiences has become a popular trend for consumers who prefer working out at home.
2. Interactive Workouts - The trend towards interactive and immersive workouts, makes exercising more engaging and enjoyable for consumers.
3. Connected Fitness - The rise of connected fitness allows people to keep track of their health progress with devices such as exercise bikes, balance boards, and smartphones apps.
Industry Implications
1. Fitness Equipment - The fitness equipment industry can innovate by developing more interactive devices to gamify workouts.
2. Tech Industry - The tech industry can develop new software applications and programs, which integrate with mobile devices and fitness devices.
3. Gaming Industry - The gaming industry can expand its reach and appeal by developing games that also offer physical exercise experience.
