Botanical Origin Shares High-Performance, Amazon-Exclusive Formulas
Laura McQuarrie — August 26, 2020 — Eco
References: botanicalorigin & prnewswire
Plant-based cleaning brand Botanical Origin is introducing its effective and affordable laundry essentials like Laundry Detergent and Fabric Softener as Amazon exclusives. The brand was created to fill a gap in the market for high-performance, plant-based solutions that help to offer consumers a simple way to keep their household tidy without compromise.
While the Botanical Origin Laundry Detergent features 67% biobased ingredients and is formulated to tackle stubborn stains, the Botanical Origin Fabric Softener boasts 71% biobased ingredients and helps to freshen, soften and reduce static cling. Botanical Origin's formulas are hypoallergenic and dermatologist-tested and free from dyes, brighteners, parabens and artificial preservatives.
Looking to the future, Botanical Origin is aiming for 100% post-consumer recycled plastic use by 2022 and renewable packaging in 2025.
Image Credit: RB
While the Botanical Origin Laundry Detergent features 67% biobased ingredients and is formulated to tackle stubborn stains, the Botanical Origin Fabric Softener boasts 71% biobased ingredients and helps to freshen, soften and reduce static cling. Botanical Origin's formulas are hypoallergenic and dermatologist-tested and free from dyes, brighteners, parabens and artificial preservatives.
Looking to the future, Botanical Origin is aiming for 100% post-consumer recycled plastic use by 2022 and renewable packaging in 2025.
Image Credit: RB
Trend Themes
1. Plant-based Cleaning Products - The rise of plant-based cleaning products reflects the growing demand for environmentally-friendly and sustainable alternatives to traditional home cleaning products.
2. Amazon Exclusives - More brands are turning to exclusive deals with Amazon as a way to gain visibility and reach a wider audience.
3. Biobased Formulas - Products made with biobased formulas are becoming more popular as consumers prioritize natural and eco-friendly ingredients in their household products.
Industry Implications
1. Home Care - There is an opportunity for disruptive innovation in the home care industry by introducing more plant-based and biobased formulas for cleaning products.
2. E-commerce - The trend towards Amazon exclusives presents an opportunity for disruptive innovation in the e-commerce industry, especially for small and upcoming brands looking to gain visibility and a wider audience.
3. Sustainability - As more consumers prioritize sustainability in their purchasing decisions, there is an opportunity for disruptive innovation in various industries that can offer eco-friendly alternatives to traditional products.
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