Cabela's Encourages a Break from Technology with 'Disconnect Day'
Laura McQuarrie — May 25, 2015 — Lifestyle
References: mydisconnectday & tasteofcountry
From the perspective of Cabela's Outdoor Fund, taking a break from technology means that you have more time to spend hunting, camping and fishing. Since it's hard to do these activities with a mobile device in hand, the organization is establishing Disconnect Day, asking people to challenge themselves to unplug from technology for just a day—meaning no phones, tablets, phablets, computers, emailing, social media or video chatting.
On the Disconnect Day microsite, Cabela's has people take the pledge by declaring the state they're in, choosing a day and sticking to it. So far, nearly 15,000 pledges have been submitted through the United States, with the most amount of digital detoxing coming from states like Texas, California, Nebraska, New York and Colorado.
On the Disconnect Day microsite, Cabela's has people take the pledge by declaring the state they're in, choosing a day and sticking to it. So far, nearly 15,000 pledges have been submitted through the United States, with the most amount of digital detoxing coming from states like Texas, California, Nebraska, New York and Colorado.
Trend Themes
1. Digital Detox - Opportunity for businesses to provide products and services that promote unplugging from technology for improved well-being.
2. Outdoor Activities - Opportunity for businesses to offer experiences and equipment for hunting, camping, and fishing during technology detox periods.
3. Disconnect Day - Opportunity to create campaigns and events that encourage individuals and communities to participate in designated days of technology disconnection.
Industry Implications
1. Wellness - Wellness industry can offer digital detox programs, retreats, and devices that track and limit screen time.
2. Outdoor Retail - Outdoor retail industry can cater to the demand for equipment and supplies for outdoor activities during technology detox periods.
3. Marketing and Advertising - Marketing and advertising industry can develop campaigns and strategies to promote Disconnect Day and similar technology detox initiatives.
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